Getting the first ICICI card is tough, but after that, getting more is easy. I got in through my Amazon relationship—been using Amazon since 2014-15. Around 2020, I kept getting the apply option for Apay, but my applications were rejected. Then, when Amazon launched BNPL, I was one of the beta customers and got a 20K limit. I used it frequently, and by 2023, I received a pre-approved Apay offer. Using Prime since 2016.
This time, secured One card was reported 6-7 months in CIBIL—no income docs or verification needed. Within 5-6 days, I had the physical card in hand with a 1.5L limit. In the same month, I got FK Axis (15K) and Tata Neu Plus (45K). Within 6 months, ICICI increased my limit to 4.2L.
I opened my ICICI account in March 2024. Getting the first card is the hardest part—even people with great cards get rejected. I’d recommend going for the Apay card first.