Update:
Official links are now out. Thanks to @krishc
http://new.liccards.in/bank-cards/lic-classic-credit-card
http://new.liccards.in/bank-cards/lic-select-credit-card-2
To apply, go here https://www.idfcfirstbank.com/credit-card/ntb-diy/lic-standalone
It seems Life Insurance Corporation...