Finchamp!
TF Premier
Hey everyone,
So, I recently stumbled upon something that might seem trivial, but it made me think—and actually earned SBI some respect from me.
Like most of us, my banking is spread across several banks, and every time I call, the IVR starts with the usual fancy lines: "Press 1 for English, Hindi ke liye 2 dabayein."
But guess what? SBI’s IVR does it differently. They ask you to press 1 for Hindi and 2 for English.
Now, I know this sounds like a small thing—almost silly—but this little tweak shows the level of thought SBI has put into infusing a sense of Bhartiyata into their services. They could have easily followed the same old routine as other banks, but instead, they flipped the script.
This is something that other banks could easily implement, as we see them constantly changing their IVR instructions anyway. But most don't seem to care about this small yet meaningful gesture. Maybe it’s the aftertaste of 76th Republic Day still lingering, but I genuinely appreciate the intent behind SBI’s decision here.
In a small but significant way, they’re promoting our culture and language, and I think that’s something worth acknowledging. Other banks should take a page from SBI’s playbook, at least in this area, and show a bit more pride in endorsing our "Indianess" in the services they provide.
Garv se Bhartiya!
Edit/ Clarification: My reference to Hindi was only exemplary! My desire is that Indian Banks present the regional language of its caller as first option, followed by English. Doing so, would instil a sense of pride, comfort and confidence in the mind of the caller.
So, I recently stumbled upon something that might seem trivial, but it made me think—and actually earned SBI some respect from me.
Like most of us, my banking is spread across several banks, and every time I call, the IVR starts with the usual fancy lines: "Press 1 for English, Hindi ke liye 2 dabayein."
But guess what? SBI’s IVR does it differently. They ask you to press 1 for Hindi and 2 for English.
Now, I know this sounds like a small thing—almost silly—but this little tweak shows the level of thought SBI has put into infusing a sense of Bhartiyata into their services. They could have easily followed the same old routine as other banks, but instead, they flipped the script.
This is something that other banks could easily implement, as we see them constantly changing their IVR instructions anyway. But most don't seem to care about this small yet meaningful gesture. Maybe it’s the aftertaste of 76th Republic Day still lingering, but I genuinely appreciate the intent behind SBI’s decision here.
In a small but significant way, they’re promoting our culture and language, and I think that’s something worth acknowledging. Other banks should take a page from SBI’s playbook, at least in this area, and show a bit more pride in endorsing our "Indianess" in the services they provide.
Garv se Bhartiya!
Edit/ Clarification: My reference to Hindi was only exemplary! My desire is that Indian Banks present the regional language of its caller as first option, followed by English. Doing so, would instil a sense of pride, comfort and confidence in the mind of the caller.
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