India's growing economy is creating increasing consumer demands. Value propositions, including rewards, cashback, and discounts, have proven successful in attracting customers, as evidenced by companies like Jio, Zomato and Gpay. Credit card companies use similar strategies.
However, this approach is inherently unsustainable and can't continue indefinitely. Companies typically scale back these benefits once a significant customer base is established. As CC enthusiasts, we find ourselves constantly switching cards, managing reward points, and strategizing around ever-changing offers, only to face revisions and the need to adapt again.
The question arises, will this trend eventually stabilize with a few, reliable, and competitively valuable credit cards dominating the market? Likely that acquiring these highly sought-after cards will become increasingly challenging. Currently, the Infinia Card exemplifies such an offering.
However, this approach is inherently unsustainable and can't continue indefinitely. Companies typically scale back these benefits once a significant customer base is established. As CC enthusiasts, we find ourselves constantly switching cards, managing reward points, and strategizing around ever-changing offers, only to face revisions and the need to adapt again.
The question arises, will this trend eventually stabilize with a few, reliable, and competitively valuable credit cards dominating the market? Likely that acquiring these highly sought-after cards will become increasingly challenging. Currently, the Infinia Card exemplifies such an offering.