ICICI Bank has once again devalued its iShop portal—this time by introducing a 2.5% processing fee on the purchase of Amazon Pay vouchers and a few other gift cards.
This marks the second devaluation in just two months, and unfortunately, it reflects the growing reputation of ICICI Bank for rapid and frequent devaluations. We've already seen similar actions with products like the Emeralde PRIVATE Metal Credit Card.
Such marketing gimmicks should ideally be monitored by regulatory authorities like the RBI.