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One sided Devaluation

Predator

TF Legend
VIP Lounge
Just a random thought came across my mind. Banks sells their CC with serval benefits and later on devalues them later on.
But they never decrease their fee or fee waiver criteria along with it.

For e.g Simply click was sold for amazon purchases, which no longer is its USP. So, they should decrease the fee too or maybe offer fee waiver at lesser spending.
 
It is very simple.. the benefits provided to the card holders are causing losses to the bank, so they cut down their loss by devaluing the card. Cutting down on the fee will give them more loss. They are doing a business.
 
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