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RuPay Ekaa: A New Ultra-Premium Tier RuPay Card Coming Soon? Equivalent to Visa Infinite?

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Abhishek012

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RuPay Ekaa: A New Ultra-Premium Tier RuPay Card Coming Soon? Equivalent to Visa Infinite?

The Indian card payments ecosystem might soon witness a major shake-up with the rumored launch of RuPay Ekaa, an ultra-premium credit and debit card tier designed to compete directly with Visa Infinite.

Until now, RuPay’s offerings have primarily been limited to Classic, Platinum, and Select tiers, which cover entry-level to mid-premium categories. However, with the growing adoption of RuPay both in domestic and international markets, there’s strong speculation that NPCI (National Payments Corporation of India) is gearing up to introduce RuPay Ekaa as its flagship luxury and lifestyle-focused tier.

If launched, RuPay Ekaa could potentially bring features such as:
  • Global Lounge Access (Airport + Railway lounges)
  • Premium Concierge Services
  • Luxury Travel & Hotel Privileges
  • Enhanced Insurance & Protection Benefits
  • Exclusive Dining and Lifestyle Partnerships
  • High Rewards & Cashback Programs
  • 18k Carat Gold Credit Card
The move would place RuPay directly in competition with international giants like Visa Infinite, Visa Signature, and Mastercard World, giving Indian banks and customers a homegrown premium alternative that is cost-effective, globally accepted, and backed by NPCI’s push for digital sovereignty.

While no official confirmation has been released yet, only CRED announced an 18k Carat Gold Credit Card powered by the RuPay Ekaa network. There are also rumors that NPCI may officially announce the RuPay Ekaa card next month.

G05HYzCXwAA4Cf6.webp
 
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kuchbhi said:
View attachment 110131
Indus Cred Rupay ekaa pe araha malum pada

but gold 🙂censored🙂

chalo wo bhi theek

but 500 annual fee wala card 🤐

chalo wo bhi theek

but 500 and invite only 🤐

cred point 🤐


(waise ispe netflix subscription milega kya😋)
Click to expand...
Mr. Gareeb yeh padho -

A real gold-plated credit card because apparently, a regular metal card just isn’t fancy enough anymore.

Kunal Shah says this is meant to be a status symbol for the ultra-elite, kind of like the Amex Centurion, not your typical rewards-driven credit card.

But honestly, apart from the flashy gold design, there’s almost no info on the actual benefits, fees, or perks.

From what I can tell, it seems more like a luxury collectible than something you’d use every day… though as a credit card geek, I’m definitely tempted.

What’s clear is CRED knows how to make noise, this feels like the Apple Titanium iPhone of credit cards.
 
Abhishek012 said:
Mr. Gareeb yeh padho -

A real gold-plated credit card because apparently, a regular metal card just isn’t fancy enough anymore.

Kunal Shah says this is meant to be a status symbol for the ultra-elite, kind of like the Amex Centurion, not your typical rewards-driven credit card.

But honestly, apart from the flashy gold design, there’s almost no info on the actual benefits, fees, or perks.

From what I can tell, it seems more like a luxury collectible than something you’d use every day… though as a credit card geek, I’m definitely tempted.

What’s clear is CRED knows how to make noise, this feels like the Apple Titanium iPhone of credit cards.
Click to expand...
Birthday pe launch karwa doh fer.
Wasey UCO HNI DC ne toh kar hi diya hai lagbhg baas naam badalna rah geya hai.
 
Im confused. Did cred launch 2 cards? Cause i saw one for Indusind which has 0 joining fees but 500 annual fees or something and is invite only.

How do you call something as "premium " or "fancy" when you sell it for 500 rs? How is this even a status symbol? Even kotak metal debit has more self respect than this.

If Ekaa was supposed to be for ultra premium or top of the line, why launch it on a card thats being sold for 500 rs?

This is like saying, look at this beautiful car, it has german components , only available on invite basis but costs just 50000 rs . Its conflicting and weird.

Arent invite-only cards usually damn costly too?

is this a way of saying " Look at this fancy premium product, but since you indians are poor and misers, even though its invite only and top folks get it, you are too poor to pay a good amount , hence its only 500 rs ).
 
Adith said:
Im confused. Did cred launch 2 cards? Cause i saw one for Indusind which has 0 joining fees but 500 annual fees or something and is invite only.

How do you call something as "premium " or "fancy" when you sell it for 500 rs? How is this even a status symbol? Even kotak metal debit has more self respect than this.

If Ekaa was supposed to be for ultra premium or top of the line, why launch it on a card thats being sold for 500 rs?

This is like saying, look at this beautiful car, it has german components , only available on invite basis but costs just 50000 rs . Its conflicting and weird.

Arent invite-only cards usually damn costly too?
Click to expand...
Bro, these are two different cards -

TechnoFino

Thread 'CRED IndusInd Sovereign - India’s First RuPay Ekaa Credit Card, Crafted in 18KT Gold'

Today, CRED and IndusInd Bank launched not one, but two credit cards:
  1. CRED IndusInd Bank RuPay Credit Card (regular variant)
  2. IndusInd Bank CRED Sovereign Credit Card, powered by the brand-new RuPay Ekaa network
5c4235d8-7aa6-48c3-ba54-32b695593760.webp

What is RuPay Ekaa?
RuPay Ekaa is a newly introduced premium network variant from RuPay — positioned above RuPay Select (which was their flagship till now). This means Ekaa is being pitched as RuPay’s answer to Mastercard World Elite and Visa Infinite Privilege.

CRED Sovereign Card (HNI variant)
  • Will be...
  • Wow
  • Like
  • Hehe
 
Abhishek012 said:
Bro, these are two different cards -

TechnoFino

Thread 'CRED IndusInd Sovereign - India’s First RuPay Ekaa Credit Card, Crafted in 18KT Gold'

Today, CRED and IndusInd Bank launched not one, but two credit cards:
  1. CRED IndusInd Bank RuPay Credit Card (regular variant)
  2. IndusInd Bank CRED Sovereign Credit Card, powered by the brand-new RuPay Ekaa network
5c4235d8-7aa6-48c3-ba54-32b695593760.webp

What is RuPay Ekaa?
RuPay Ekaa is a newly introduced premium network variant from RuPay — positioned above RuPay Select (which was their flagship till now). This means Ekaa is being pitched as RuPay’s answer to Mastercard World Elite and Visa Infinite Privilege.

CRED Sovereign Card (HNI variant)
  • Will be...
  • Wow
  • Like
  • Hehe
Click to expand...
Ah now it makes sense. I was so confused .
 
Abhishek012 said:
The move would place RuPay directly in competition with international giants like Visa Infinite, Visa Signature, and Mastercard World, giving Indian banks and customers a homegrown premium alternative that is cost-effective, globally accepted, and backed by NPCI’s push for digital sovereignty.
Click to expand...
Unlike Visa Infinite / Signature and Mastercard World which are offered on both CC & DC, RuPay Ekaa will be solely CC only.
Looking forward to see some rewarding CCs on the RuPay Ekaa network 😍
 
baki..saab thik hai.. bass ekaa name..jayda acha nahi laga... select ke baad ekaa!! ...rupay maharaja../ raja / select elite/ select infinity
 
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Abhishek012 said:
RuPay Ekaa: A New Ultra-Premium Tier RuPay Card Coming Soon? Equivalent to Visa Infinite?

The Indian card payments ecosystem might soon witness a major shake-up with the rumored launch of RuPay Ekaa, an ultra-premium credit and debit card tier designed to compete directly with Visa Infinite.

Until now, RuPay’s offerings have primarily been limited to Classic, Platinum, and Select tiers, which cover entry-level to mid-premium categories. However, with the growing adoption of RuPay both in domestic and international markets, there’s strong speculation that NPCI (National Payments Corporation of India) is gearing up to introduce RuPay Ekaa as its flagship luxury and lifestyle-focused tier.

If launched, RuPay Ekaa could potentially bring features such as:
  • Global Lounge Access (Airport + Railway lounges)
  • Premium Concierge Services
  • Luxury Travel & Hotel Privileges
  • Enhanced Insurance & Protection Benefits
  • Exclusive Dining and Lifestyle Partnerships
  • High Rewards & Cashback Programs
  • 18k Carat Gold Credit Card
The move would place RuPay directly in competition with international giants like Visa Infinite, Visa Signature, and Mastercard World, giving Indian banks and customers a homegrown premium alternative that is cost-effective, globally accepted, and backed by NPCI’s push for digital sovereignty.

While no official confirmation has been released yet, only CRED announced an 18k Carat Gold Credit Card powered by the RuPay Ekaa network. There are also rumors that NPCI may officially announce the RuPay Ekaa card next month.

View attachment 110130
Click to expand...

as Rupay Ekaa is in developing stage , currently they are only offering few Benefits namely [ Hotels , Entertainment , Visa services , Golf program ]


Hotels
  • Premium hospitality experiences with your RuPay EKAA Card
  • Experience elevated stays with refined comfort, curated amenities, and exceptional service—crafted to deliver a seamless and distinguished hospitality experience for EKAA cardholders.
1762878072404.webp



Entertainment
  • Watch Movies & Show at your Favourite Theatres
  • Enjoy discounts on Latest Releases & Premieres
  • No Easier Way to Walk In to Your Big Screen Experience
1762878403856.webp


Visa Services​

Exclusive travel support with your RuPay EKAA Card​
Enjoy a smoother journey with complimentary Premium Lounge access, Fast Track Immigration service, dedicated Visa Concierge support, and priority handling—available at select participating centres exclusively for EKAA cardholders.​
​
1762878519367.webp


Golf Program​

  • Aspire to play golf like a professional, start your golf journey with lessons from the best Pros
  • Play Golf at the best quality golf courses in your neighbourhood
  • Book your tee times in advance
1762878625744.webp


Final Thoughts :-
  • as of now i feel , Union Bank of India HNI Emperio Metal Debit Card is the best card in India , followed by PNB Elite Executive Debit Card
  • it is mostly Black Theme , but i feel regular Rupay Select website theme is looks better.
  • looks like we may see all benefits next year only.
Thread to Union Bank's HNI Emperio Metal Debit Card by Abhishek012 : https://technofino.in/community/thr...debit-card-now-live-all-offers-details.18104/
 
Last edited:
Not sure what would be the final requirement to apply for Rupay Ekaa cards when launched. But definitely would be interested to apply if I'm eligible or the criteria suits me.
 
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