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Why does HDFC maintain two domains for Smartbuy?

vishp

TF Premier
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Almost everyone knows that HDFC Bank maintains two domains for Smartbuy portal:
Example for Infinia:
Domain 1: https://offers.reward360.in/v1/infinia/home
Domain 2: https://offers.smartbuy.hdfcbank.com/v1/infinia/home

But does anyone know why they maintain two domains? Only difference I see is smartbuy link has hdfc and smartbuy logos whereas reward 360 link doesn't. Please share if you have any background/history about it.

[I know that the 1st domain is owned by a third-party company named reward 360 and the 2nd domain by hdfc bank.]
 
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