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Huge Update: Leaked HDFC Bank Document Seems to Be Quietly Implemented

A few days ago, one of our TechnoFino Community members found and shared an internal document suggesting that HDFC Bank may require Infinia credit card holders to spend ₹18 lakh per year to keep the card active.
Failing to meet this spending threshold could potentially lead to card cancellation.

You can check the original thread/article here: https://technofino.in/community/thr...ust-a-devaluation-–-its-a-warning-sign.46104/

Now, another community member has noticed that HDFC Bank is already tracking the ₹18 lakh annual spend.
This can be seen by visiting the Rewards Redemption page → My Rewards → Spend Promo Details.

technofino-community.webp

This clearly indicates that the leaked document was 100% accurate.
HDFC Bank has already started tracking annual spends and may formally enforce this rule from January 2026.

However, one thing I don’t understand is this:
If HDFC Bank is serious about implementing such a major change, why hasn’t there been any public communication yet?
Time will tell.

That said, as I mentioned earlier, this was bound to happen and almost all banks in India will eventually follow the same approach for their top-end credit cards.

Why Do Banks Want to Implement Such Rules?​

There are a few important points we need to understand:

1️⃣ Banks Don’t Make Money on Premium Cards Unless You Spend​

Banks earn primarily through MDR (Merchant Discount Rate).
The more you spend, the more the bank earns.
If a premium cardholder doesn’t spend much, the card becomes unprofitable for the bank.

2️⃣ Premium Benefits Actually Cost Banks Money​

When banks issue premium cards with benefits like:
  • Unlimited airport lounge access
  • Golf privileges
  • Dining offers
  • Hotel memberships
they actually incur significant costs for these perks.
In most cases, banks either charge a relatively low annual fee or offset the fee by offering bonus reward points, which further reduces their earnings.

3️⃣ Even "Unused" Benefits Still Cost Money​

Take HDFC Infinia as an example.

The card comes with a Priority Pass membership offering unlimited lounge access for both primary and add-on cardholders.
HDFC Bank has to pay for every Priority Pass issued, whether you use it or not.

So even if you think, "I don’t use these benefits, so the bank isn’t paying anything" - that’s not always true.

Why Spending Thresholds Make Sense (From the Bank’s Perspective)​

To maintain such premium cards, banks must earn money, and that comes mainly from MDR through card usage.
That’s why banks want cardholders to meet a minimum annual spend requirement to keep top-end cards active.

In the case of Infinia, HDFC Bank has issued or upgraded a large number of cards as Lifetime Free.
It’s very likely that these LTF Infinia cards are now hurting the bank financially.

Many users keep Infinia only to extract benefits, while directing their actual spending to other cards that offer better rewards.

From a business standpoint, this is unsustainable and explains why HDFC Bank is tightening the rules.
 
I know technofino is just putting the information here, but it feels disappointing to see both the posts on this topic here. Somewhere, it seems like the we have accepted that yes what is happening is correct and then perception is being followed in that direction only. When Axis and other banks devalued cards, at least there was some sort of disappointment and anger which reflected in people’s feedback. I’m not sure how much this matters to bank actually, but as a people’s representative in CC field, I feel we should at least showcase our disappointment and anger with such steps, specifically @TechnoFino representing cc holders here.
 
Let me tell you, folks, one big, beautiful day is coming. It’s going to be tremendous. We are going to stop the LTF cards—all of them. They’re a total disaster, a complete mess. The hoarders, they’re taking advantage of the system, and frankly, it’s very unfair. We are going to liberate this country from the hoarders and we are going to start winning again. It’s going to be huge, believe me!
 
I know technofino is just putting the information here, but it feels disappointing to see both the posts on this topic here. Somewhere, it seems like the we have accepted that yes what is happening is correct and then perception is being followed in that direction only. When Axis and other banks devalued cards, at least there was some sort of disappointment and anger which reflected in people’s feedback. I’m not sure how much this matters to bank actually, but as a people’s representative in CC field, I feel we should at least showcase our disappointment and anger with such steps, specifically @TechnoFino representing cc holders here.
I see that. People sort of accepted that which isn’t even there. Spend promo might be a milestone and may be a new spend threshold being set for new cards for fee waiver or something.
As far as I know, HDFC honours its terms and conditions at the time of card issues such as card pricing and therefore even today plastic variants are in being used and even reissued for ppl holding the same, they could hv easily forced ppl to move to Metal but both coexist despite bank stopping the former. Spend waiver condition for plastic hasn’t changed, so is the pricing and moreover at the time of renewal they aren’t saying that since plastic is discontinued move to Metal.

I feel, it’s not as easy to implement as ppl have accepted it. Second we shouldn’t even be giving banks fodder for thought about such things.
We shouldn’t even celebrate this move (if at all it happens) because it will set a precedent for other banks too like ICICI, Axis etc. EPM is basically ICICI’s Infinia in a more beneficial manifestation. Does anyone think EPM or TB will remain untouched?
In an unlikely scenario if it happens and If it comes to shove, challenge the move citing their MITC etc., take them to RBI else it will be a precedent we will holding cards like our yearly appraisals
 
I see that. People sort of accepted that which isn’t even there. Spend promo might be a milestone and may be a new spend threshold being set for new cards for fee waiver or something.
As far as I know, HDFC honours its terms and conditions at the time of card issues such as card pricing and therefore even today plastic variants are in being used and even reissued for ppl holding the same, they could hv easily forced ppl to move to Metal but both coexist despite bank stopping the former. Spend waiver condition for plastic hasn’t changed, so is the pricing and moreover at the time of renewal they aren’t saying that since plastic is discontinued move to Metal.

I feel, it’s not as easy to implement as ppl have accepted it. Second we shouldn’t even be giving banks fodder for thought about such things.
We shouldn’t even celebrate this move (if at all it happens) because it will set a precedent for other banks too like ICICI, Axis etc. EPM is basically ICICI’s Infinia in a more beneficial manifestation. Does anyone think EPM or TB will remain untouched?
In an unlikely scenario if it happens and If it comes to shove, challenge the move citing their MITC etc., take them to RBI else it will be a precedent we will holding cards like our yearly appraisals
Very true. That’s why I felt the two posts on the issue were little disappointing, even if they are closer to reality.
 
I know technofino is just putting the information here, but it feels disappointing to see both the posts on this topic here. Somewhere, it seems like the we have accepted that yes what is happening is correct and then perception is being followed in that direction only. When Axis and other banks devalued cards, at least there was some sort of disappointment and anger which reflected in people’s feedback. I’m not sure how much this matters to bank actually, but as a people’s representative in CC field, I feel we should at least showcase our disappointment and anger with such steps, specifically @TechnoFino representing cc holders here.

I’m disappointed with this move as an Infinia cardholder. As customers, we always want a product at the lowest possible cost with the best possible features and rewards.

I had predicted something like this earlier, and based on my understanding, it feels like almost all banks will eventually follow this approach for their top-end credit cards.

Is this a good sign? Absolutely not.
Banks should focus on offering stable and sustainable products. Launching cards with overly generous benefits and rewards at the beginning, and then tightening rules later, creates unnecessary confusion and frustration... something that none of us, including me, expected.
 
I’m disappointed with this move as an Infinia cardholder. As customers, we always want a product at the lowest possible cost with the best possible features and rewards.

I had predicted something like this earlier, and based on my understanding, it feels like almost all banks will eventually follow this approach for their top-end credit cards.

Is this a good sign? Absolutely not.
Banks should focus on offering stable and sustainable products. Launching cards with overly generous benefits and rewards at the beginning, and then tightening rules later, creates unnecessary confusion and frustration... something that none of us, including me, expected.
We are on the same page my friend but for the same topic 2 threads weren’t needed. This is a related discussion and the same thread could accommodate this. Idea is to starve it of attention.

As I stated, if one bank does it with Infinia and is successful, rest will follow. If something has to happen, let it happen and it’s ok but let it get confirmed first.
 
It feels like the discourse here and in reddit has been of acceptance more than frustration. Likely because a lot of “actual rich” folks are happy about this change. But this change genuinely is horrifying, like every other business out there, when a competitor does something drastic, rather than capitalising on the chance to grab frustrated customers from others, they just follow the suite., all the other banks are gonna do the same.


Like with, Jio-Airtel, Zomato-swiggy, Amazon-flipkart, when one competitor does something drastic in terms of degrading customer experience, the others follow their lead because the customer in India is genuinely stupid plus our regulatory bodies as well.
 
It feels like the discourse here and in reddit has been of acceptance more than frustration. Likely because a lot of “actual rich” folks are happy about this change. But this change genuinely is horrifying, like every other business out there, when a competitor does something drastic, rather than capitalising on the chance to grab frustrated customers from others, they just follow the suite., all the other banks are gonna do the same.


Like with, Jio-Airtel, Zomato-swiggy, Amazon-flipkart, when one competitor does something drastic in terms of degrading customer experience, the others follow their lead because the customer in India is genuinely stupid plus our regulatory bodies as well.
The market leader decides where the market will go. A precise parallel can be observed in the cellphone world where Apple decided to -
a) Conceal batteries so that they could make phones sleeker and discourage battery replacements and thus nudge people towards buying a newer phone when the older one's battery wore out
b) Never offer SD card storage because they could make a killing on storage upgrades over the base model, ditto for soldering RAM onto their laptops/desktops' motherboards
c) Remove the 3.5mm jack so that they can make a killing from selling you $100-$300 AirPods when earlier a $2 wired earphones got the job done quite well.

Logical consumers baulked and Android manufacturers ridiculed Apple for their seemingly suicidal choices. However, Apple continued to make more money than all Android manufacturers put together primarily thanks to the power of American marketing and branding. Android manufacturers, who are not non-profit charities, decided to follow Apple's lead on all 3 counts to improve their profits as well.
 
This will set a very bad unprecedented example which other banks would follow. While I do understand that some reasonable spend should be made so that bank can sustain card and to avoid misuse for just lounge etc. but 18L is totally insane. If fee waiver criterion is 10L than 10L is fairly ok limit , 18L means someone would just spend 1.5L per month using a single card while it has restrictions on travel booking max accelerated points etc. I think if bank starts to implement we should bombard RBI with this ill practice of HDFC to blackmail customers .
 
Guys, we should stop all bearish discussions on the forum - be it realistic guesses!

I world like to think us as bulls here and as the great Dee Hock would say “until someone explicitly and repeatedly refuses a proposal, they are actually in the process of saying yes but may not realise it”
 
It feels like the discourse here and in reddit has been of acceptance more than frustration. Likely because a lot of “actual rich” folks are happy about this change. But this change genuinely is horrifying, like every other business out there, when a competitor does something drastic, rather than capitalising on the chance to grab frustrated customers from others, they just follow the suite., all the other banks are gonna do the same.


Like with, Jio-Airtel, Zomato-swiggy, Amazon-flipkart, when one competitor does something drastic in terms of degrading customer experience, the others follow their lead because the customer in India is genuinely stupid plus our regulatory bodies as well.
they are happy because all non-deserving infinia holders will be flushed out and infinia will retain its lost glory....All the rich people need not spend 18 lakhs as they are maintaining 1 cr relation with bank.

In airport lounge, out of 10 people in queue, 8 had infinia...Now this queue will be very short and infinia will not be treated like a any other card which every tom, dick and harry is carrying
 
they are happy because all non-deserving infinia holders will be flushed out and infinia will retain its lost glory....All the rich people need not spend 18 lakhs as they are maintaining 1 cr relation with bank.

In airport lounge, out of 10 people in queue, 8 had infinia...Now this queue will be very short and infinia will not be treated like a any other card which every tom, dick and harry is carrying
Yes and the one who is holding Infinia may, in all likelihood, be holding others cards such as EPM, M4B or Premier as well. Even Scapia LTF card also gives lounge access and Eterna gives access to highest no. of lounges in India so I don't think that's the point. I'll be more concerned about the precedent it would set for others to follow which will impact all the card holders sooner or later.
 
Yes and the one who is holding Infinia may, in all likelihood, be holding others cards such as EPM, M4B or Premier as well. Even Scapia LTF card also gives lounge access and Eterna gives access to highest no. of lounges in India so I don't think that's the point. I'll be more concerned about the precedent it would set for others to follow which will impact all the card holders sooner or later.
scapia cover only handful airports and that too based on spend criterion...In bangalore, only T2 departure is covered whereas 80% domestic flights depart from T1 terminal...They have done this strategically only to cater international departure travelers and weed out all the domestic travelers .

I just shared an example of lounge...I agree with you that others will follow the suit
 
scapia cover only handful airports and that too based on spend criterion...In bangalore, only T2 departure is covered whereas 80% domestic flights depart from T1 terminal...They have done this strategically only to cater international departure travelers and weed out all the domestic travelers .

I just shared an example of lounge...I agree with you that others will follow the suit
Btw...Infinia is worst in terms of domestic lounges one can access with Infinia card. 😀
 
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