Disclaimer: This post is created only for speculative purpose
With next FY nearby, Atlas is expected to be one of the Axis cards with the highest probability of devaluation and given the fact Axis hasn't devalued it as much as their other HNI cards, it's highly likely in the firing line.
Possible Scenarios:
Case 1: Business As Usual
Bank continues to keep the card at the same reward structure and set of exclusions.
Probability: 10%
Case 2: Soft Landing
Bank cuts the usual culprits (Rent, Education, Utility, Government Spends) from miles and rewards earning and puts caps on accelerated spends. Not the best scenario but still keeps card competitive.
Probability: 20%
Case 3: Realist
Bank excludes usual culprits and cuts reward rate in half as bank is bleeding money because of unsustainable reward structure. Maybe useful for some, but makes the card no longer viable for majority.
Probability: 40%
Case 4: Bazooka Cut
Bank decides to give up on this card. Usual culprits removed. Reward rates cut into half and transfer ratios reduced as well. Given what has happened to Magnus and Reserve, won't be something unexpected and also taking into consideration that Axis is not a bank that believes in soft landing contrary to the approach HDFC has been taking over the years.
Probability: 30%
Feel free to add your opinions.
With next FY nearby, Atlas is expected to be one of the Axis cards with the highest probability of devaluation and given the fact Axis hasn't devalued it as much as their other HNI cards, it's highly likely in the firing line.
Possible Scenarios:
Case 1: Business As Usual
Bank continues to keep the card at the same reward structure and set of exclusions.
Probability: 10%
Case 2: Soft Landing
Bank cuts the usual culprits (Rent, Education, Utility, Government Spends) from miles and rewards earning and puts caps on accelerated spends. Not the best scenario but still keeps card competitive.
Probability: 20%
Case 3: Realist
Bank excludes usual culprits and cuts reward rate in half as bank is bleeding money because of unsustainable reward structure. Maybe useful for some, but makes the card no longer viable for majority.
Probability: 40%
Case 4: Bazooka Cut
Bank decides to give up on this card. Usual culprits removed. Reward rates cut into half and transfer ratios reduced as well. Given what has happened to Magnus and Reserve, won't be something unexpected and also taking into consideration that Axis is not a bank that believes in soft landing contrary to the approach HDFC has been taking over the years.
Probability: 30%
Feel free to add your opinions.
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