Here is your analysis madam Anupama, now you must give max points to my reputation--
Primus Joining fee 590,000 gets 25k x 5 = 125000 points
So Rs.465,000 loss on payment of joining fee 590,000
Primus Renewal fee 354,000 gets 15k x 5 = 75000 points
So Rs.279,000 loss on payment of renewal fee 354,000
They will not improve the joining bonus, because they want this card to be very profitable for Axis.
Even the renewal fee of 354,000 gives only 75000 return to make it more profitable for Axis.
No doubt Magnus Burgundy card is much better than Primus, both in terms of joining/renewal fee and returns--
MB joining/renewal fee 35,400
Return 12.62% on 10 lacs spend per month (7 excluded categories)
Vs
Primus joining/renewal fee 590,000/354,000
Return 9.16% on 30,00,001 spend per quarter (Zero excluded categories).
Spending more than this slightly reduces the return, spending less than this drastically reduces the return