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BHIM UPI offer Rs.40 Cashback on Rs.1000 CC Bill Payment

Is the offer discounted? I can't find the offer details of March in Bhim website
Seems like so. On March 18th BHIM sent notication which said, "Last Day: Pay Credit Card/ Electricity bill and get Rs.40/Rs.20"

So yes, BHIM 40CB on 1000 offer is withdrawn from March 19, 12:00:00. I paid on March 20th and I know I won't be getting CB.
 
Looks like government is going to stop all the offer available on Bhim,Rupay Platinum Debit card, Rupay Credit card in upcoming financial year 😢
 
Trump effect -- VISA, mastercard , AMEX trying to arm twist India?
Was last year Trump effect? BHIM brought offer in Jan which was valid till March 31st but it was withdrawn on Feb 28 itself and didn't even continued till Feb 29 as it was leay year. Offer was 100 cashback on 100+ payment with RuPay CC.

They clearly write in TnC, NPCI reserves the right to withdraw any offer or modify it without prior notice.

There is a set outflow of money for one offer. Once it is reached i.e no of txn is maximum they drop the offer. But if their own set target isn't met they keep it till last date.

In April no one gives any offer. These offers only start more in Q3 and ends by Q4 every FY.
 
Was last year Trump effect? BHIM brought offer in Jan which was valid till March 31st but it was withdrawn on Feb 28 itself and didn't even continued till Feb 29 as it was leay year. Offer was 100 cashback on 100+ payment with RuPay CC.

They clearly write in TnC, NPCI reserves the right to withdraw any offer or modify it without prior notice.

There is a set outflow of money for one offer. Once it is reached i.e no of txn is maximum they drop the offer. But if their own set target isn't met they keep it till last date.

In April no one gives any offer. These offers only start more in Q3 and ends by Q4 every FY.
Recently, there was news that NPCI wants to achieve a 5% UPI market share for BHIM by 2028.

Currently has a market share of around 0.2%.

And for those who don’t know, the BHIM app is a separate company and a 'for-profit' company like PhonePe, GPay, etc.

NPCI has made BHIM app a separate subsidiary.

NPCI BHIM SERVICES LIMITED​

CIN: U64990MH2024PLC427800 | ROC : RoC-Mumbai Active​

CINU64990MH2024PLC427800
Company NameNPCI BHIM SERVICES LIMITED
ROC CodeRoC-Mumbai
Registration Number427800
Company CategoryCompany limited by shares
Company SubCategoryNon-government company
Class of CompanyPublic
Authorised Capital(Rs)10,00,000
Paid up Capital(Rs)5,00,000
Date of Incorporation26-06-2024
Registered Address1001A, B Wing,The Capital Bandra-Kurla Complex Bandra(East) Mumbai Maharashtra 400051
Address other than R/o where all or any books of account and papers are maintained-
Email Idceo@npci.org.in
Whether Listed or notUnlisted
Suspended at stock exchangeN
Company Status (for efiling)Active
Last Updated On28-06-2024
 
No.
90% offer related to Rupay debit/credit card, Bhim app no longer available from 1st April,2025.
Just yesterday received notification of 30 cashback on CC bill payment. Yet to get any TnC.

Whenever a new FY starts you can not expect offers immediately. First quarter is always to earn some and then give some.

People should come out of mentality that for everything they will always have offers. Some people think paying without offer is like world is ending. Lounge access ke liye hi pay karlo card se agar nahi hai koi offer. Ya fir accidental insurance active rakhney ke liye. 🤣
 
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