In a Nutshell, No of issued cards:
1) ICICI Apay : 45 L (2018)
2) HDFC Tata Neu: 10L + (August 2022)
3) HDFC Swiggy: ~1.2L (July 2023)
My View:
1) HDFC Swiggy : on the way to be a disaster...
2) HDFC Tata Neu : tracking on the lines of ICICI Apay ( may be about 75%) : Hit
3) ICICI Apay : Super Hit ( or can also be termed as Blockbuster ) ...
Now open to the floor ... for discussion ... 😉 😉
economictimes.indiatimes.com
1) ICICI Apay : 45 L (2018)
2) HDFC Tata Neu: 10L + (August 2022)
3) HDFC Swiggy: ~1.2L (July 2023)
My View:
1) HDFC Swiggy : on the way to be a disaster...
2) HDFC Tata Neu : tracking on the lines of ICICI Apay ( may be about 75%) : Hit
3) ICICI Apay : Super Hit ( or can also be termed as Blockbuster ) ...
Now open to the floor ... for discussion ... 😉 😉






Cobranding with Tata Neu, Swiggy widens HDFC Bank cards’ reach
HDFC Bank has distributed a million-plus cards with Tata Groups super app Tata Neu and around 120,000 with foodtech major Swiggy, two people in the know told ET.
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