peregrine0falcon
TF Select
I've been thinking about the competition in the credit card market and how banks strategize their offerings. If Bank Y launches a new credit card that attracts a large number of customers with its features, why wouldn’t Bank X respond by offering a similar range of cards (in multiple segments)? Specifically, why wouldn't Bank X launch multiple credit cards, ranging from entry-level cards like SBI Cashback or Millennia to premium cards like Infinia, to ensure they don't lose any customers to Bank Y? Why would a customer look at the other bank if 1 bank has it all?
Is there a competition clause from the RBI or any other regulation that might prevent a bank from offering a broad spectrum of credit cards to capture every customer segment? Or are there other strategic reasons why a bank might not pursue this approach?
Is there a competition clause from the RBI or any other regulation that might prevent a bank from offering a broad spectrum of credit cards to capture every customer segment? Or are there other strategic reasons why a bank might not pursue this approach?
