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ICICI Bank Emeralde Private Metal Credit Card Launched | TechnoFino Review

ICICI Bank has launched the Emerald Private Metal Credit Card, which offers all the benefits of the ICICI Emerald Credit Card along with a few additional benefits.

Welcome Benefits:
  1. Taj Epicure membership for the first year. [You'll get one stay voucher with this]
  2. Receive 12,500 bonus reward points after annual fee payment each year.
  3. EazyDiner Prime membership (renewed annually).
Main Benefits:
  1. Unlimited golf games/lessons for the primary cardholder.
  2. Unlimited domestic airport lounge access using the Emerald Private Metal Credit Card for both the primary and add-on cardholders.
  3. Unlimited international airport lounge access using Priority Pass for both the primary and add-on cardholders.
  4. Buy one, get one free movie/event ticket from BookMyShow twice per month. Maximum Discount: Rs. 750 per ticket.
  5. Up to Rs. 12,000 refund for a maximum of 2 transactions per year on tickets booked exclusively with the Emeralde Private Metal Credit Card.
  6. Discounted markup fees: 2%.
  7. 1% fuel surcharge waiver for all transactions up to Rs. 4000. Maximum surcharges waiver - Rs. 1000 per statement cycle.
  8. No Extra Charges/Penalty For: Cash Withdrawal, Over limit, Late payment.
  9. You can get 3 complimentary add-on cards
Reward System:
Earn 6 reward points for every Rs. 200 spent.
No reward points on Tax Payment, Rent payments, EMI and Fuel purchases.

iShop Portal:
ICICI Bank has launched its accelerated rewards portal, iShop. You can book flights, hotels, or purchase gift vouchers on the iShop portal and get up to 36% value back.
Read more about the iShop Portal here: https://www.technofino.in/community...ts-portal-launched-upto-36-reward-rate.37913/

Flights: Earn 6X Reward Points – that’s 18 Reward Points for every ₹100 spent on flight bookings. (Reward Rate: 18%)
Gift Vouchers: Earn 6X Reward Points – that’s 18 Reward Points for every ₹100 spent on gift voucher purchases. (Reward Rate: 18%)
Hotels: Earn 12X Reward Points – that’s 36 Reward Points for every ₹100 spent on hotel bookings. (Reward Rate: 36%)

Reward Points Value:
Flight/Hotel Booking: 1 reward point = Rs. 1
iShop Portal Redemption: 1 reward point = Rs. 1
Gift Vouchers*: 1 reward point = Rs. 1
Rewards Catalogue [other products]: 1 reward point = Rs. 0.60
Statement Credit: 1 reward point = Rs. 0.40

*Brands' Gift Vouchers available under the 1:1 redemption ratio include:
  • Travel Category: MakeMyTrip, EaseMyTrip, Yatra, ClearTrip, Hyaat, Marriott International, ITC Hotels, Taj Hotels.

    Screenshot 2023-11-29 at 9.01.14 PM-2.webp
  • Electronics: Apple
  • Luxury Brands: Tanishq, Mothercare [Luxe], G-Star Raw [Luxe], Giorgio Armani [Luxe], Emporio Armani [Luxe], Canali [Luxe], Coach [Luxe], Tumi [Luxe], Scotch & Soda [Luxe], Jimmy Choo [Luxe]
  • iShop Portal Redemption: You can redeem your reward points for flight booking, hotel booking and gift voucher purchase on iShop Portal.
There are many other brand vouchers available, but for those, you'll get a value of 1 reward point = ₹0.60. I think there are decent options available under the 1:1 redemption category. ITC, Hyatt, Marriott, Taj, and other travel-related vouchers are worth considering.
So, in terms of redemption options, I must say this is a decent card. If you want to book a flight or hotel, you should use the ICICI iShop portal—it’s similar to the HDFC Bank SmartBuy portal. However, I think iShop is better than HDFC SmartBuy for flight and hotel booking redemptions.
The main downside of the SmartBuy portal for flight or hotel bookings is that you can't use 100% reward points. However, with the ICICI Emeralde Private Metal Card on iShop, you can use 100% reward points for flight bookings and 90% reward points for hotel bookings.

Reward Rate:
iShop Portal: 3%
Gift Vouchers: 3%
Rewards Catalogue: 1.8%
Statement Credit: 1.2%

Reward Redemption:
You can redeem your ICICI Bank Reward Points on the iShop portal for booking flights, hotels, and gift vouchers. For flight bookings, you can use 100% reward points of the order value. For hotel bookings, you can use 90% reward points of the order, and for gift vouchers, you can use 50% reward points.

You can also redeem points across various categories, including movie and travel vouchers, lifestyle products, mobiles, appliances, statement credit, and more.

Redemption of reward points against the statement balance (cashback redemption) is capped at 50,000 reward points per statement cycle.

Reward Capping:
  • Reward Points earned on Insurance transaction will be capped at 5,000 Reward Points per statement cycle. [Spends required to reach maximum reward- Rs. 1,66,800]
  • Reward Points earned on grocery transaction will be capped at 1,000 Reward Points per statement cycle. [Spends required to reach maximum reward- Rs. 33,400]
  • Reward Points earned on Utilities transaction will be capped at 1,000 Reward Points per statement cycle. [Spends required to reach maximum reward- Rs. 33,400]
  • Reward Points earned on Education transaction will be capped at 1,000 Reward Points per statement cycle. [Spends required to reach maximum reward- Rs. 33,400]
  • Reward Points earned on iShop Portal transaction will be capped at 18,000 Bonus Reward Points per statement cycle.

Milestone Benefits:
Spend Rs. 8 lakhs per year and receive 2 air travel vouchers worth Rs. 3000 each (total Rs. 6000) from EaseMyTrip. Reward Rate: 0.75%.
Spends 4 Lakhs and get first EaseMyTrip voucher worth Rs. 3000/-
Spends 8 Lakhs and get your second EaseMyTrip voucher worth Rs. 3000/-

Charges:
Joining Fee: Rs. 12,499 + GST.
Annual Fee: Rs. 12,499 + GST.
Annual Fee Reversal Criteria: Spend Rs. 10 lakhs in the next card membership year to have your annual fee reversed.

Card Replacement Fees: Rs. 3500/-

Opinion:
The ICICI Bank Emeralde Private Metal Credit Card is the flagship credit card of ICICI Bank. When considering the reward rate, I must say this card offers decent value back on spending. Especially after they launched their accelerated reward portal, iShop, this card has become amazingly valuable.
You can earn a minimum of 18% from iShop and up to 36% in cash value. This is no doubt one of the best accelerated reward portals of recent times, I must say.
The main drawback is that ICICI Bank does not offer a reward points transfer feature like HDFC Bank or Axis Bank.
Typically, credit cards of this nature provide the option to transfer points. However, in this case, we can only redeem our reward points for travel bookings or brand gift vouchers.
They have recently added Air India Maharaja Club as a transfer partner, but their transfer rate is horribly low—you'll get 1 point = 0.166667 Maharaja Club Points. Everyone should avoid this option for now.
I hope ICICI Bank will address this issue and introduce better transfer partners soon.
You'll receive 12,500 reward points worth ₹12,500 on joining, so mathematically, you'll only need to pay the GST (Approx. ₹2,250/-) each year, similar to the SC Ultimate credit card.
Additionally, you'll receive Taj Epicure membership for the first year with this card, allowing you to enjoy a complimentary stay at a Taj hotel. This benefit can help offset your card's joining fees effectively.

Overall, this is a very good credit card. If you are seeking a premium credit card but don't plan to redeem your reward points for airline miles and instead prefer gift vouchers or flight/hotel bookings using reward points, then this credit card is for you.
 
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12500 points are worth MUCH LESS than Rs.12500.
Because the vouchers available for 12500 points should be discounted at least 10% and maximum 50% (movie vouchers usually 1+1 free).

So the joining cost is well above 2250 (14750-12500=2250)
It's more like paying Rs.3500--8500 for the free 1 night stay, other hotel discounts and airport lounge access.
There is one video of CardAcademy on YT , she is saying that even we can redeem it as statement credit. that makes much sense if we can do that
 
There is one video of CardAcademy on YT , she is saying that even we can redeem it as statement credit. that makes much sense if we can do that
Not sure if it is confirmed, we need to wait till someone on community confirms it. But if it is indeed the case then everyone will go for it. As 3% on offline purchases as statement credit is the best option for people who don't prefer airmiles & stuffs.
 
Not sure if it is confirmed, we need to wait till someone on community confirms it. But if it is indeed the case then everyone will go for it. As 3% on offline purchases as statement credit is the best option for people who don't prefer airmiles & stuffs.
Bank has said this in their card PDF file Here

  1. Value of 1 ICICI Reward Point is ₹1
  2. Redemption of Reward Points against statement balance (cashback redemption) is capped at 50,000 Reward Points per Statement cycle
 
I think icici has portraited themselves as a fooll here.
Once they get joining fees in crores they might keep the points to cash ratio at 0.75
Effectively profiting of the spread
It is all a speculation at this point. Unless someone with the card in hand can confirm this for us, which is after the joining fee is charged, so maybe minimum 45 days from now. Till then we have to wait.
 
I called customer care for status of my application and asked if cash redemption will also be 1:1. He said he is not able to see this option and it's not mentioned in MITC of card. He said you can use them for vouchers. Well we know this is new card and he said it is new info for them too and will know more concrete info till Monday. I am attaching the MITC which was mailed to me after application submission. It is update on 24 April.
We saw similar conflict of terms and data updates with Axis bank. Hope Icici doesn't makes a troll here like Axis
 

Attachments

I called customer care for status of my application and asked if cash redemption will also be 1:1. He said he is not able to see this option and it's not mentioned in MITC of card. He said you can use them for vouchers. Well we know this is new card and he said it is new info for them too and will know more concrete info till Monday. I am attaching the MITC which was mailed to me after application submission. It is update on 24 April.
We saw similar conflict of terms and data updates with Axis bank. Hope Icici doesn't makes a troll here like Axis
I think this must be old MITC as it does not have Emerald Private Metal mentioned in the doc
 
Bank has said this in their card PDF file Here

  1. Value of 1 ICICI Reward Point is ₹1
  2. Redemption of Reward Points against statement balance (cashback redemption) is capped at 50,000 Reward Points per Statement cycle
Joining & Annual Bonus Reward Points
a) 12,500 ICICI Reward Points as Joining and Annual Bonus. These points are
credited in your reward account once every year upon 45 days of fee realisation and card activation. Value of 1 ICICI Reward Point is ₹1.
b) ICICI Reward Points can be tracked & redeemed through iMobile Pay
Application and Internet Banking across categories, from movie and travel
vouchers to lifestyle products, mobiles, appliances.
Steps to redeem your ICICI Bank Reward Points:
Internet Banking
Log in to Internet Banking > Cards & Loans > Credit Card > Reward Points

For redeeming against outstanding dues, call Customer care.
They will be a minimum redemption of maybe 500 or 1000 points for cash, and the maximum is 50,000 per month
 
Update: tried twitter(X) route and asked for upgrade but they asked me to wait until offer comes in the app. So only offline application i possible for now.
Thanks for the update
 
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Well let's hope they are not on annual or joining benefits
If these changes are related to these two items, then it is actually devalaluation of the current card which has SPA access as well.. at a very high level..( not intersted in nitty gritty things)
Lets see..
 

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