Recently, the IDFC First Bank debit card became a hot topic in the rewards community. The reason? It had one of the most lucrative reward systems in force. Customers quickly discovered new ways to maximize these rewards across different types of payments.
In particular, many in the credit card community began paying lakhs of credit card bills using the IDFC First Bank debit card — earning about 2.5% value back. Crazy, right? Even the bank thought so. Soon, they imposed multiple MCC (merchant category code) restrictions to block rewards for credit card bill payments.
But as the saying goes: if there’s a will, there’s a way. People always find loopholes. That’s where fintech apps entered the scene.
Whose fault is this? Customers? Absolutely not.
But then they went further. They started asking:
It didn’t stop there. They accused customers of exploiting rewards, pointed to their redemption history, and in some cases, froze accounts citing ‘suspicious activity.’ And if you’ve ever dealt with IDFC freezes, you know how tough it is — local branches barely help, and accounts remain frozen for weeks or months.
And they didn’t stop there. They went a step further and even blocked a few merchants. For example, when customers tried paying their credit card bills on Zavo, the transactions failed right after entering the OTP on the payment page. Imagine this — I have my own money in my bank account, but I can’t use it to pay my bill through Zavo. This feels like dictatorship, and I’m honestly surprised that no concerned authority has taken any action till now.
In particular, many in the credit card community began paying lakhs of credit card bills using the IDFC First Bank debit card — earning about 2.5% value back. Crazy, right? Even the bank thought so. Soon, they imposed multiple MCC (merchant category code) restrictions to block rewards for credit card bill payments.
But as the saying goes: if there’s a will, there’s a way. People always find loopholes. That’s where fintech apps entered the scene.
Wrong MCC Tagging – A Known Scam
If you remember, I had previously posted about how wrong MCC tagging is a common scam in India.- A grocery shop runs a POS machine categorized as a fuel station.
- An online gift voucher platform shows up as a hotel merchant.
The Current Problem
After IDFC First Bank restricted several MCCs, some fintech apps began offering credit card bill payment via debit cards, using MCCs that weren’t blocked.- Customers paid lakhs of rupees in credit card bills.
- In return, they earned lakhs worth of reward points.
Whose fault is this? Customers? Absolutely not.
How IDFC Responded
Instead of admitting the loophole, IDFC First Bank began calling customers and interrogating them:- “What is the source of your funds?”
- “Are these business transactions?”
But then they went further. They started asking:
- “Why did you use VI, Goodscore, etc. to pay your credit card bills? Why not CRED?”
It didn’t stop there. They accused customers of exploiting rewards, pointed to their redemption history, and in some cases, froze accounts citing ‘suspicious activity.’ And if you’ve ever dealt with IDFC freezes, you know how tough it is — local branches barely help, and accounts remain frozen for weeks or months.
And they didn’t stop there. They went a step further and even blocked a few merchants. For example, when customers tried paying their credit card bills on Zavo, the transactions failed right after entering the OTP on the payment page. Imagine this — I have my own money in my bank account, but I can’t use it to pay my bill through Zavo. This feels like dictatorship, and I’m honestly surprised that no concerned authority has taken any action till now.
Serious Concerns That Arise
- Why is IDFC First Bank forcing customers to use CRED while questioning them for using other legitimate apps like VI or Goodscore?
- A debit card is linked to our own money. Unless the government has restricted something, we should have full freedom to decide where we spend it. Where does IDFC First Bank get the authority to dictate which apps we can use?
- How can a bank block certain merchants when they are not illegal? Just because they have to give rewards, they can’t simply block a merchant.
- Impose more MCC restrictions, or
- Shut down the debit card rewards program altogether.
The Real Issue
It looks like IDFC First Bank’s debit card product manager made a blunder by offering rewards at an unsustainably high rate. And now, instead of taking accountability, the bank is shifting the blame onto customers.
What You Can Do (Solution)
If you have received such calls or had your account frozen by IDFC First Bank:- Write to IDFC’s Principal Nodal Officer (PNO) department.
- Ask the same questions raised above.
- Share this thread if needed as reference.
- Demand a clear resolution.