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PhonePe, HDFC Bank launch co-branded RuPay credit card with UPI integration

PhonePe and HDFC Bank have jointly launched the ‘PhonePe HDFC Bank Co-branded Credit Card’ on the RuPay network. This marks PhonePe’s entry into the co-branded credit card space.

The card is aimed at digital-first consumers and offers UPI-linked credit payments.

The card is available in two variants—‘Ultimo’ and ‘UNO’. Both are designed to offer rewards across daily spending categories, with added convenience of UPI-based transactions using credit.


https://www.phonepe.com/credit-cards/phonepe-hdfc-credit-card/

FeaturePhone Pe UltimoPhone Pe Uno
Cashback
Utilities, travel and leisure10% Reward Points on PhonePe spends like Recharge, Bill Payments, Flight Booking, Hotel, Pincode & more.2% Reward Points on PhonePe spends like Recharge, Bill Payments, Flight Booking, Hotel, Pincode & more.
E-commerce and QSRs5% Reward Points on top online brands: Flipkart, Amazon, Swiggy, Zomato, Uber, Myntra & AJIO.1% Reward Points on top online brands: Flipkart, Amazon, Swiggy, Zomato, Uber, Myntra & AJIO.
Scan and Pay1% Reward Points on Scan and Pay payments through any UPI app.1% Reward Points on Scan and Pay payments through any UPI app.
8 complimentary airport lounge access within India per year.
Fuel surcharge waiver1% waiver on fuel surcharge for worry-free fuel spends.1% waiver on fuel surcharge for worry-free fuel spends.
Fee
Joining fee₹999₹499
₹999 Renewal Fee (2nd year onwards)₹499 Renewal Fee (2nd year onwards)
Renewal fee waiver on crossing ₹2 Lakh spends, annuallyRenewal fee waiver on crossing ₹1 Lakh spends, annually
Welcome benefitsGet cashback worth ₹499 on first UPI payment on PhonePe via this cardGet cashback worth ₹249 on first UPI payment on PhonePe via this card
Get ₹500 cashback!Get ₹250 cashback!
Earn ₹50 for your next 10 UPI payments on PhonePe via this cardEarn ₹25 for your next 10 UPI payments on PhonePe via this card
Reward point value1 reward point = ₹11 reward point = ₹1

The card will be made available to eligible PhonePe users in phases

10% Reward Points on Select PhonePe categories: Recharges, Utilities, Bill Payments, Movies, Hotels, Travel, and PhonePe PINCODE, as well as Travel Switch categories on PhonePe.
Capped at 1000 Reward Points per calendar month

5% Reward Points on Select Online Brands - Amazon, Flipkart, Myntra, Ajio, Swiggy, Zomato, Uber.
Capped at 500 Reward Points per calendar month

1% Reward Points on All Scan & Pay.
Capped at 500 Reward Points per month

CashBack Accrual:

CashBack will be given in the form of Reward Points, which can be redeemed by you against the statement balance (on request only).
The redemption against the statement balance will be at the rate of 1 Reward Point = ₹1
The minimum Reward Points balance required for redemption against the statement balance is 500 Reward Points
Reward Points can also be used for redemption against other benefits like Flight & Hotel bookings and Rewards Catalogue at the SmartBuy Rewards Portal, at a value of 1 Reward Point = ₹0.30.

Maximum CashBack of Rs 7500 per month

Unredeemed CashPoints will expire/lapse after 1 year of accumulation

Full Terms

 
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Ooh this card is competition to Chortel Axis, the devalued crippled FK Axis, their own Swiggy card and their own Millennia

But rewards seem unsustainable ESPECIALLY since they're over UPI and MDR isn't there for below ₹2K txns right? It will soon be changed to either have MOV for rewards or devalued. Won't be surprised if flat cashback becomes "up to"
 
But rewards seem unsustainable ESPECIALLY since they're over UPI and MDR isn't there for below ₹2K txns right? It will soon be changed to either have MOV for rewards or devalued. Won't be surprised if flat cashback becomes "up to"
Sabse pehle aapne ghabrana nhi hai
 
Ooh this card is competition to Chortel Axis, the devalued crippled FK Axis, their own Swiggy card and their own Millennia

But rewards seem unsustainable ESPECIALLY since they're over UPI and MDR isn't there for below ₹2K txns right? It will soon be changed to either have MOV for rewards or devalued. Won't be surprised if flat cashback becomes "up to"
All HDFC cobranded card offer flat 1% upto 500 on UPI spent. Nothing special about UPI.

Main benefit - 10% Cashback upto 1000 per month on Recharges & Bills, Travel & Stays (Flights, Bus, Trains and Hotels) and Pincode (only applicable for spends via Rupay CC on UPI).

These are big merchants. So, MDR already available. Anyway, this will be available only if done through the PhonePe app, right ? These are in-app transactions of PhonePe.

Select online platforms – Amazon, Flipkart, Myntra, Ajio, Uber, Swiggy, Zomato - 5% Reward Points - Capping of 500 Reward Points per month

I think applicable on both UPI and direct card otp based transaction, once again, these are big merchants. So, MDR already available.

Other card transaction - dnt know yet but i guess unlimited 1% or something, max 7500 per month (except some excluded categories).
 
All HDFC cobranded card offer flat 1% upto 500 on UPI spent. Nothing special about UPI.

Main benefit - 10% Cashback upto 1000 per month on Recharges & Bills, Travel & Stays (Flights, Bus, Trains and Hotels) and Pincode (only applicable for spends via Rupay CC on UPI).

These are big merchants. So, MDR already available. Anyway, this will be available only if done through the PhonePe app, right ? These are in-app transactions of PhonePe.

Select online platforms – Amazon, Flipkart, Myntra, Ajio, Uber, Swiggy, Zomato - 5% Reward Points - Capping of 500 Reward Points per month

I think applicable on both UPI and direct card otp based transaction, once again, these are big merchants. So, MDR already available.

Other card transaction - dnt know yet but i guess unlimited 1% or something, max 7500 per month (except some excluded categories).
Oh right I forgot that rule is only for small merchants. Then perhaps due to the cobranded arrangement it may give Kiwi Yes Bank some competition
 
DAMN
He only tagged @SSV sir
I feel jealous 🤧
My sincerest apologies; I am not an avid user, which means I remember a few people for particular stuff

Psu - Lapassion was the name
Rupay - abhishek012
Hdfc - SSV

And anything related to compliance/regulatory, Mr Babu

Though I will take care next time
 
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Sab toh sahi hai, bas ye bhi na electricity bill sab par conv fee lene lage Airtel ke tarah.

Start start mein toh sab acche hi lagte hai😊
Payment RuPay CC UPI pe milega 10%.

Mujhe lagta hai Airtel and GPay wale app sba me log baki credit cards se bhi bill pay karne lage the isiliye conv fee lagana para. Itne saare users k karan.

yaha RuPay CC UPI pe milega 10%, toh shayad sirf co-branded card users k alawa koi aur use nahi karega, dusre credit card wale.
 
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