See there are two types of people. A: People who don't care about rewards and do all the shopping via Gpay and B: People who are aware of CCs and use them for shopping.
For A, you will have to convince them to move to your card. If it was easy, they would have already moved to cc, but still using Gpay. How do you plan to convince them?
For B, you will need to lay out math on how your reward system compares to credit card reward system and is it more beneficial? If you already know, many cards such as Amazon pay icici, SBI cashabck etc give direct cashback benefit to the tune of 1-5%. For many other cards, statement credit option is also available
Also, home loan tenure reduction etc is long term benefit, where as statement credit is more instant tangible and visible benefit
One customer segment which is available for you right away is the folks who can't get credit cards, but have means to earn rewards using your card and also have some EMI going
For A, you will have to convince them to move to your card. If it was easy, they would have already moved to cc, but still using Gpay. How do you plan to convince them?
For B, you will need to lay out math on how your reward system compares to credit card reward system and is it more beneficial? If you already know, many cards such as Amazon pay icici, SBI cashabck etc give direct cashback benefit to the tune of 1-5%. For many other cards, statement credit option is also available
Also, home loan tenure reduction etc is long term benefit, where as statement credit is more instant tangible and visible benefit
One customer segment which is available for you right away is the folks who can't get credit cards, but have means to earn rewards using your card and also have some EMI going