For many of them, the membership code came in the welcome kit itself, but I had applied recently and it was not there in the welcome kit, I had raised the issue with customer care, and they mentioned they have stopped giving this benefit,
But later I got the msg automatically around 15-20 days after I got the card, to enable 1-year easy diner membership. Axis Customer support guys really do not have any clue abt the benefits of the card.