I didn't mean RuPay will devaluate after getting more users
rather banks will devaluate their premium cards if forced to launch in all networks
since they'll be earning less from low MDR offered by RuPay
so they'll naturally balance out by reducing net average reward/cashback
Who told you guys that RuPay's MDR is low ? Pakar k lao unlogo ko mere samne (except RuPay debit cards because govt forcefully impose zero MDR policy)
MDR fee is same for all Visa/master/RuPay card networks.
There are multiple reasons why private banks issue more visa/mastercard.
1st reason already mention on this post, read the RBI guidelines -
The proposed guidelines are as follows:
- Card issuers shall not enter into any arrangement or agreement with card networks that restrain them from availing the services of other card networks.
Private banks enter into an agreement with card networks to issue their cards and card network also give huge incentives to the banks.
This agreement with Visa and Mastercard has been going on for several decades. You cannot expect that when a new card network comes, the bank will break its old relationship with Visa/Mastercard, that's not how business works, dude.
Above all, these agreements have been made for 5 to 10 years.
Sometimes they have unique types of agreements, for example - approx 7 to 8 years ago. I heard American Mastercard had signed an agreement with SBI Card to issue Mastercard in south Indian states and American Visa card had signed an agreement with SBI Card to issue Visa card in North Indian states (Sounds like Britisher's East India company).
3rd point, International acceptance, no doubt visa/mastercard have best international acceptance compare with RuPay. Private banks want to provide the best service to their customers. Private banks don't care which card network you want, they just want to give you the best service and you can't complain that your card is not accepted worldwide. Whereas you will spend your entire life in India.
If you read all this then you will feel that then there is no place for RuPay card.
No, you are wrong, RuPay card want to grab market share where visa/mastercard is not available.
1) low income user
2) First time new customer for banks
3) offline credit card apply user (that's why SBI Card is the largest RuPay credit card user)
4) Small towns/villages etc.
5) premium card segment, 80% to 90% credit card users dnt care about their reward points or discount offers, they apply the credit card and pay Rs500 to Rs3000 card issuing and annual fees.
Now you will say what would be the benefit of doing this, right ?
Simple answer - customers and banks trust. RuPay's brand value will increase and till then RuPay will expand to more Indian and international merchants and RuPay will get feedback from customers and banks to improve their services and also launch value added service like recurring payment, EMI, NFC HCE service (on-device NFC payment) etc.
After this, the bank will also sign a long-term agreement with the RuPay card, banks will issue more Super premium and maybe one day Ultra premium RuPay credit cards.