Indians (in general) don't value their personal data!
That's it!
How many times, has it been that we throw our most private data like PAN, Aadhar and credit card numbers on any sites that offers us "rewards" for silliest stuffs?
If you are regular readers on this community, you will find countless "tricks and hacks" to get that "cashback" and "rewards".
In exchange these new-age fin-techs gets our data for dirt cheap prices and can use this to design superior products which then will be used to milk us dry!
Don't get me wrong, I do love rewards as well!
Why do you think I am here?!
I also know that all the banks that issue CC's also employ these tactics. But at least they are tightly regulated and have long history to prove that they comply with the law of the land.
But these start-ups which receives funding from foreign countries who knows what their main agenda is behind this funding (apart from crazy profits, of course!).
If tomorrow, Chinesse government wants to know how Indians spend their money, all they have to do is fund an Indian start-up, and pump up the advertisement campaign offering ₹1000 reward on sign ups, and hundreds of thousands of sheeps will come running to grab this so called "opportunity".
This gimmicks does not work in developed countries. Their people are more educated and financially literate than us!
This finally falls on communities like this to spread awareness and encourage people to stop throwing their data for dirt cheap prices!