Ended up pulling the trigger on TCL C6K 139 cm (55 inch).
I really, really loved LG C2 OLED when I saw it in store but QLED is good enough(also I want to buy a few more things and limited moolah) and the TCL TV also looked great. bought it on Flipkart.
ended up paying ₹41,457 via atlas and went via grabdeals (dont know what % that gives back). On Amazon with SBI card, same TV is a little bit cheaper at 41200 with SBI DC, probably a little more cheaper with SBI CC but I dont have that. I think the miles on atlas are more valuable vs SBI points anyway.
Scamsung and LG were out of the race because they put ads on TV and since the OS is not google one its a little trickier to block those, and even though it will go through my pihole, dont want to give them money.
The other TV I considered was bravia 2M2, but TCL edges out over features and storage/RAM, so will be slightly better long term