That's a problem now a days !!!There is one reason I can think of. VCs have put money at higher valuation. They need good exit. They have already lost money on 7 out of10 startups that could not come this far. So, this 1 out of 10 has to make them 10x. And this is only way. 😁
Big bull fights, small retailer getting crushed...
Extracting the real value and then gain something... Is a real challenge now a days... !!!(Retailer point of view)