I am an employee. It's not on site yet but is live from today and we can issue it from today. And can be availed against deposits for free and for income/TRV appropriate wealth relationships for free and for others it's 2400+GST (no waiver possible for others and rejection rate is high).
Exact criteria is yet to be out but will be out soon. Today was our foundation day.
Ab drawback bolta hoon.
Maximum monthly rewards capped at 2500. Which makes maximum 66000 spends a month usable for 4.18% effective reward rate without vouchers.
But when you add vouchers worth 264000 a year, 8 Times Prime, 8 Amazon Prime, 8 Hotstar, 8 Sony Liv, 8 Zee 5 (Total 59960) plus Cultfit Elite (45690) and the spa and health check ups (around 64000) without counting golf and lounges, your rewards will be 466150 on spends of 776000 (60.08% Rewards on spending). 400000+ rewards on doing nothing.
Also 10% reward rate on Flipkart, Myntra, Fastrack, Titan, GoIbibo Hotels, Cleartrip, Lifestyle stores, Adidas, Pepe Jeans, Oppo, Tira, Boat, Pantaloons, Nilkamal, Sonata, Lenskart etc after 20000 or during birthday month. Flipkart's cobranded cards do not give these.
We could have made it better (having a better cap and more partners. But are led by old people who are clueless and do not look at private players as threat.
I heard about it first here as I didn't attend GFF and didn't saw the tweet (nor was the info mailed to us.) My friends from digitisation didn't visit GFF either. Our CC dept later confirmed that something really premium is coming. It is great but halfway there. We can beat Infinia if they listen to feedback.
Slowly you can apply digitally for this btw. Painful though. We had a decent app. They updated it for cooler UI/UX and the updated app sucks. Not as bad as the HDFC new one. But nowhere as good as what our previous one used to be.
I first heard about the brouhaha about our RSDC here and was surprised. I thought all those features were only for our HNI Emperio Card (the best Debit Card in the industry, yeh main bol sakta hoon. Better than Kotak 811 and HSBC Premier or Aurum for Wealth. Jabki this isn't even as good as Aurum for Wealth) because basic RSDC circular me yeh sab nahi mentioned tha. Fir Rupay site me I saw ki yeh sab hain and promptly applied. Lol.