Now that they seem to have patched the Gold coin purchase possibility I think you can either
- Exchange it for some other voucher (like Amazon Pay) at a discount (provided someone wants it).
- Gift it to someone.
- Buy a watch from TataCliq. Unlike other products watches are really available at a discount. And if you have an Amex card you can pay for the remaining amount at 10% discount right now. In fact they run this promotion quite often.
Buying anything else is pointless as prices on TataCliq are quite inflated and the customer support is pathetic. I wish Axis ties up with some other brand for giving joining/renewal benefits.