IndiGo announced today that it plans to collaborate and offer unique travel and hospitality benefits to its loyalty programme members in association with Accor and its ALL loyalty programme.
The two partners have agreed to develop a strategic collaboration through their loyalty programs – IndiGo BluChip and ALL – Accor Live Limitless. The two brands will work towards a more comprehensive engagement framework in the coming weeks to launch a value proposition that will drive deeper member engagement and loyalty.
This strategic collaboration between Accor and InterGlobe is structured around the following key initiatives:
Accor and InterGlobe will combine their currently owned assets, development businesses in the country, and management to form one autonomous, integrated platform.
This new entity will become the exclusive vehicle for growing all Accor brands in India, including luxury and lifestyle brands from Ennismore, Accor’s fast-growing hospitality portfolio.
Accor will continue to lead operations and brand management and provide full access to its brands and services.
Accor already has partnerships with airlines such as Qatar Airways and Air France/KLM for their loyalty programme, and now IndiGo will join the club. Although the details are yet to be announced, ALL – BluChip hyphenation will be soon real.
Additionally, Accor and InterGlobe will jointly invest in Treebo and become the largest shareholder. Treebo will lead the development of the Ibis and Mercure brands in India through a master license agreement.
The two partners have agreed to develop a strategic collaboration through their loyalty programs – IndiGo BluChip and ALL – Accor Live Limitless. The two brands will work towards a more comprehensive engagement framework in the coming weeks to launch a value proposition that will drive deeper member engagement and loyalty.
This strategic collaboration between Accor and InterGlobe is structured around the following key initiatives:
Accor and InterGlobe will combine their currently owned assets, development businesses in the country, and management to form one autonomous, integrated platform.
This new entity will become the exclusive vehicle for growing all Accor brands in India, including luxury and lifestyle brands from Ennismore, Accor’s fast-growing hospitality portfolio.
Accor will continue to lead operations and brand management and provide full access to its brands and services.
Accor already has partnerships with airlines such as Qatar Airways and Air France/KLM for their loyalty programme, and now IndiGo will join the club. Although the details are yet to be announced, ALL – BluChip hyphenation will be soon real.
Additionally, Accor and InterGlobe will jointly invest in Treebo and become the largest shareholder. Treebo will lead the development of the Ibis and Mercure brands in India through a master license agreement.
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