If a customer applies for a credit card with a bank and the application is declined, does that bank store the information provided by the applicant in their system? We hear how the leads/ applications get ‘deleted’ after a certain period. Surely, the bank would store it in some database connected to the PAN. That way if the applicant reapplies and claims a different occupation or different income level, they could cross check with the earlier data. In addition, they are bound to want to reassess whatever negative information they had that led them to decline the earlier application and make sure that it is now OK to issue a card. This is likely why people don’t easily get preapproved offers after rejection even if they open an account and keep decent funding. I would appreciate if people working in the filed could share some inside information.