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HDFC Pre approved Credit Card Application URL - Decoded...

SSV

TF Reserve
Contributor
VIP Lounge
This thread is in continuation to my previous thread

My Previous thread is here:

URL Decoding - HDFC Card Applcation :

Disclaimer: This is going to be a very lengthy post. The intention is to make sure even a newbie can understand and hence less follow up questions. Experts please bear with me...

(These examples could have diffferent values for different customers in different scenarios., hence the values could be dynamic. This is to give us more indepth info regarding our pre approved offers in general , nothing fancy... Some of them are my assumptions , could be right or wrong. Welcome to add your opions...)

This is just my 2 cents...

A few self explanatory examples of URL decoding:

Scenario 1

When we click on "apply now" link after after NB logout
...(if we have any pre approved offers...)

1688473457525.png


We would get the URL like below:

/pre-approved-credit-cards?utm_content=MKTG&mc_id=website_organic_NBLP&icid=website_organic_NBLP#nbb

Let us breakdown the URL into different parts:

1) https://applyonline.hdfcbank.com/credit-cards/pre-approved-credit-cards
-- Means you already have some pre approved cards, hence the 2nd tab will be ' Choose your card ', means after identification process, you get to see the pre approved cards before hitting CIBIL for hard enquiry. If we don't choose any card here and don't go to next step then there won't be any CIBIL hit.
Pre approved doen't mean there is no CIBIL enquiry... Even though pre approved if you got submit your personal details andin the 3rd step, there will be CIBIL enquiry..
In pre approved cards case, if the second tab is ' Choose Card', then we get to have peek of which cards we are eligible. If we stop don't like the cards that we are eligible and if we stop here itself then there won't be any hard enquiry... I have been doing this and stopping here itself because I got only Moneyback and some other very basic cards and I don't like them , hence no enquiry for me. I have done this about 6 times till now.

In my view the above explanation would clear most of our doubt.... CIBIL Hit -- Yes or No...

2) utm_content=MKTG means marketing..( not sure of utm_content)

3) mc_id=website_organic_NBLP&icid=website_organic_NBLP#nbb . not sure of what mc_id and icid are.
but what it means is : the source of this link is coming from HDFCs own website and after Net Banking Logout Page (i.e.NBLP)

NBLP = Net Banking Logout Page, is the source of this checking offers page...

1688473583002.png



---------------------------------------------------


Scenario 2
While in Net banking under offers click on already pre approved Card banner which shows credit limit

1688473656216.png

We would get URL like this:

The key words are highlighted in BOLD

Most of them are self explanatory and some I don't know or doen't matter and some I expalined..

pre-approved-credit-cards?utm_source=CP&utm_medium=netbanking&utm_campaign=CC-ACQ-remarketing&utm_content=MKTG&utm_creative=BUSSMONEYBACK&utm_term=template&cptc=29781.0.50100.10000.11970467821.1&tc=&cpctc=XXCP_CUSTOMER_TRACKING_CPXX#nbb


CC-ACQ-remarketing = Credit Card Acqisition remarketing.
BUSSMONEYBACK = Here itself we know the kind of CC we are going to apply for since we clicked on the preapproved cc banner...

1688473705147.png



---------------------------------------------------

Scenario 3

When we click on the generic " best suited for you" banner under offers tab:


1688473930210.png


URL in this case is almost similar to my Cashback CC offer, except that it has ' Generic' as one of the parameters.
For those there is no pre approved offer, this URL will be definitely look different.
All other parameters are self explanatory or unknown)

And also note that the 2nd tab is still ' Chhose your card' as it is preapporved in my case.

pre-approved-credit-cards?utm_source=CP&utm_medium=netbanking&utm_campaign=CC-Acq-APS&utm_content=MKTG&utm_creative=Generic&cptc=30447.0.50100.10000.11970558717.1&tc=&cpctc=XXCP_CUSTOMER_TRACKING_CPXX#nbb
1688474345584.png



---------------------------------------------------

Scenario 4:
Clicking on another generic banner: " get 1500 amazon gift voucher" banner ( this URL is different and tells a different story)
1688474460897.png
URL looks like below and the order of tabs changed!!
etb-pre-approved-credit-cards-without-offer.html?LGCode=MKTG&utm_source=cp&utm_medium=netbanking&utm_campaign=CC-Acq-Noofferbase&utm_content=textclockNTB&utm_creative=clock&cptc=27779.0.50100.10000.11970558721.1&tc=&cpctc=XXCP_CUSTOMER_TRACKING_CPXX#nbb


The key parameters are

etb-pre-approved-credit-cards-without-offer - Self explanatory, this is without offer. There is a prefic 'ETB' means yet to be or expected to be , whatever you think to yuour imagination... " Existing to the Bank" as mentioned by @theda , but surely it is not a pre approved...

CC-Acq-Noofferbase - Again self explanatory , there is no offer base.

As there is no pre approved offer , the 2nd tab changes to ' Confirm your Detials" , which is pretty much important as at this stage CIBIL enquiry hits even before going to the 3rd tab...

1688475033034.png

---------------------------------------------------
Conclusion:

These are just a few examples, that I am getting right now, as I am pretty new into this HDFC Journey ( about 2 months old ).
There will be some other key parameters like below:

'Unconditional ' = LTF ( Probably).
.....
....,,

The main point here is , this URL decoding tells us that , we CAN get some additional info about what we are going to get in our CC application and when we can get CIBIL enquiry and when to stop before CIBIL enquiry hits...

Hope you read all my post, If you did you have great patience and you are very keen to protect your CIBIL score and HDFC CC journey in general...

Here the experts can chip in their views and URL key words for better understing of all...

WIth this I will sign off and open the floor for further discussion (if anyone is interested in )


Cheers guys and have a nice evening all........
 
Last edited:
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It was exceptionally clear on how to go forward... It can't be better than that.
Please wait for sometime, what I can definitely tell you from this is: there is nothing wrong from your side and there is nothing you can do about it.
It is the application issue.. Just wait
 
It was exceptionally clear on how to go forward... It can't be better than that.
Please wait for sometime, what I can definitely tell you from this is: there is nothing wrong from your side and there is nothing you can do about it.
It is the application issue.. Just wait
Yes it means i have no offers. 🤪
 
HDFC has been going bonkers over the last couple weeks.. sending offer emails and then denying offers in application..
showing spend based offers with bug and offering 50k for spening 1k.

Even it was showing me an offer in the NB section and the RM said that no offer is available since i already have a cc.. at best it'd be upi biz.

Once i checked a preapproved link, it has stopped showing the banner in NB.
 
I would like to add some more insight into the topic, if you have a pre-approved credit card offer, "Choose card" in the 2nd step or 3rd doesn't matter. Once you enter your mobile number and DOB, it will redirect you to the card selection no matter what. I have tested old links from sms/email before I had pre-approved. 95% of them take me to card selection. The other 5% percent show some error or show the usual "enter" employment details.
 
Last edited:
I would like to add some more insight into the topic, if you have a pre-approved credit card offer, "Choose card" in the 2nd step or 3rd doesn't matter. Once you enter your mobile number and DOB, it will redirect you to the card selection no matter what. I have tested old links from sms/email before I had pre-approved. 95% of them take me to card selection. The other 5% percent show some error or show the usual "enter" employment details.
But does it do a CIBIL hit each time (hard enquiry)? I must have opened that portal at least 6-7 times this month, and now I am afraid.
 
Check your cibil score from gpay/onescore
I know, right? I first opened the portal on 13th August and last time on 21st August. Checked my updated CIBIL report yesterday on GPay, but no enquiries from HDFC were shown. It didn't even show the enquiry for my Tata Neu Infinity card which was approved around 10 days ago. So, I should probably wait for a month or two to get the updated report.

EDIT: Forgot to mention, the report I fetched on GPay yesterday was up-to-date, as it was previously showing the report from April, but after I refreshed it, it showed the report from August, which I assume is the latest one upto yesterday.
 
Last edited:
I know, right? I first opened the portal on 13th August and last time on 21st August. Checked my updated CIBIL report yesterday on GPay, but no enquiries from HDFC were shown. It didn't even show the enquiry for my Tata Neu Infinity card which was approved around 10 days ago. So, I should probably wait for a month or two to get the updated report.
Then maybe you have checked old report. Try to fetch latest report from some other source like onescore or axis cibil site.
 
This thread is in continuation to my previous thread

My Previous thread is here:

URL Decoding - HDFC Card Applcation :

Disclaimer: This is going to be a very lengthy post. The intention is to make sure even a newbie can understand and hence less follow up questions. Experts please bear with me...

(These examples could have diffferent values for different customers in different scenarios., hence the values could be dynamic. This is to give us more indepth info regarding our pre approved offers in general , nothing fancy... Some of them are my assumptions , could be right or wrong. Welcome to add your opions...)

This is just my 2 cents...

A few self explanatory examples of URL decoding:

Scenario 1

When we click on "apply now" link after after NB logout
...(if we have any pre approved offers...)

View attachment 21651


We would get the URL like below:

/pre-approved-credit-cards?utm_content=MKTG&mc_id=website_organic_NBLP&icid=website_organic_NBLP#nbb

Let us breakdown the URL into different parts:

1) https://applyonline.hdfcbank.com/credit-cards/pre-approved-credit-cards
-- Means you already have some pre approved cards, hence the 2nd tab will be ' Choose your card ', means after identification process, you get to see the pre approved cards before hitting CIBIL for hard enquiry. If we don't choose any card here and don't go to next step then there won't be any CIBIL hit.
Pre approved doen't mean there is no CIBIL enquiry... Even though pre approved if you got submit your personal details andin the 3rd step, there will be CIBIL enquiry..
In pre approved cards case, if the second tab is ' Choose Card', then we get to have peek of which cards we are eligible. If we stop don't like the cards that we are eligible and if we stop here itself then there won't be any hard enquiry... I have been doing this and stopping here itself because I got only Moneyback and some other very basic cards and I don't like them , hence no enquiry for me. I have done this about 6 times till now.

In my view the above explanation would clear most of our doubt.... CIBIL Hit -- Yes or No...

2) utm_content=MKTG means marketing..( not sure of utm_content)

3) mc_id=website_organic_NBLP&icid=website_organic_NBLP#nbb . not sure of what mc_id and icid are.
but what it means is : the source of this link is coming from HDFCs own website and after Net Banking Logout Page (i.e.NBLP)

NBLP = Net Banking Logout Page, is the source of this checking offers page...

View attachment 21652



---------------------------------------------------


Scenario 2
While in Net banking under offers click on already pre approved Card banner which shows credit limit

View attachment 21653

We would get URL like this:

The key words are highlighted in BOLD

Most of them are self explanatory and some I don't know or doen't matter and some I expalined..

pre-approved-credit-cards?utm_source=CP&utm_medium=netbanking&utm_campaign=CC-ACQ-remarketing&utm_content=MKTG&utm_creative=BUSSMONEYBACK&utm_term=template&cptc=29781.0.50100.10000.11970467821.1&tc=&cpctc=XXCP_CUSTOMER_TRACKING_CPXX#nbb


CC-ACQ-remarketing = Credit Card Acqisition remarketing.
BUSSMONEYBACK = Here itself we know the kind of CC we are going to apply for since we clicked on the preapproved cc banner...

View attachment 21654



---------------------------------------------------

Scenario 3

When we click on the generic " best suited for you" banner under offers tab:


View attachment 21655


URL in this case is almost similar to my Cashback CC offer, except that it has ' Generic' as one of the parameters.
For those there is no pre approved offer, this URL will be definitely look different.
All other parameters are self explanatory or unknown)

And also note that the 2nd tab is still ' Chhose your card' as it is preapporved in my case.

pre-approved-credit-cards?utm_source=CP&utm_medium=netbanking&utm_campaign=CC-Acq-APS&utm_content=MKTG&utm_creative=Generic&cptc=30447.0.50100.10000.11970558717.1&tc=&cpctc=XXCP_CUSTOMER_TRACKING_CPXX#nbb
View attachment 21656



---------------------------------------------------

Scenario 4:
Clicking on another generic banner: " get 1500 amazon gift voucher" banner ( this URL is different and tells a different story)
View attachment 21657
URL looks like below and the order of tabs changed!!
etb-pre-approved-credit-cards-without-offer.html?LGCode=MKTG&utm_source=cp&utm_medium=netbanking&utm_campaign=CC-Acq-Noofferbase&utm_content=textclockNTB&utm_creative=clock&cptc=27779.0.50100.10000.11970558721.1&tc=&cpctc=XXCP_CUSTOMER_TRACKING_CPXX#nbb


The key parameters are

etb-pre-approved-credit-cards-without-offer - Self explanatory, this is without offer. There is a prefic 'ETB' means yet to be or expected to be , whatever you think to yuour imagination... but surely it is not a pre approved...

CC-Acq-Noofferbase - Again self explanatory , there is no offer base.

As there is no pre approved offer , the 2nd tab changes to ' Confirm your Detials" , which is pretty much important as at this stage CIBIL enquiry hits even before going to the 3rd tab...

View attachment 21658

---------------------------------------------------
Conclusion:

These are just a few examples, that I am getting right now, as I am pretty new into this HDFC Journey ( about 2 months old ).
There will be some other key parameters like below:

'Unconditional ' = LTF ( Probably).
.....
....,,

The main point here is , this URL decoding tells us that , we CAN get some additional info about what we are going to get in our CC application and when we can get CIBIL enquiry and when to stop before CIBIL enquiry hits...

Hope you read all my post, If you did you have great patience and you are very keen to protect your CIBIL score and HDFC CC journey in general...

Here the experts can chip in their views and URL key words for better understing of all...

WIth this I will sign off and open the floor for further discussion (if anyone is interested in )


Cheers guys and have a nice evening to all........
ETB in the scenario 4 means "Existing to bank" and similarly NTB means "New to bank" customer
 
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