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ICICI Bank iShop Accelerated Reward Points Portal Launched - Upto 36% Reward Rate 🔥

As promised by ICICI Bank at the time of launching the Emeralde Private Metal Card and Times Black Card, they have introduced their Accelerated Rewards Portal, iShop by ICICI Bank. Through this portal, ICICI Bank cardholders can earn accelerated rewards when purchasing gift vouchers, booking flights, and reserving hotels.

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The portal is similar to HDFC Bank’s SmartBuy for HDFC customers. However, ICICI Bank also offers accelerated rewards to its debit card and net banking customers, even if they don't have an ICICI credit card. The portal appears to be in beta testing, as ICICI Bank has added a "Beta" tag to the iShop logo. So, expect changes in rules and capping.

Let's dive into the details of this portal!

Reward Earning on iShop Portal

Credit Cards & Debit Cards:
  • 6X Reward Points on Flight Bookings & Shopping Vouchers
  • 12X Reward Points on Hotels
  • 4% Cashback for co-branded ICICI cards
Net Banking Customers:
  • 3% iCash on Flight Bookings
  • 6% iCash on Hotels
  • NA% iCash on Shopping Vouchers
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Redemption on iShop Portal

You can redeem your credit card reward points on the iShop portal.

The value of credit and debit card reward points depends on the card you hold. For example, with the ICICI Bank Emeralde Private Metal Credit Card, 1 reward point = ₹1.

Redemption Options:

  • Flight Booking: You can pay 100% of the order value using reward points.
  • Hotel Booking: You can pay 90% of the order value using reward points, and the remaining 10% must be paid using the same credit card.
  • Shopping Vouchers: You can pay 50% of the order value using reward points, with the rest paid via card.

For Net Banking Customers:

  • Instead of reward points, Net Banking Customers receive iCash from iShop (1 iCash = ₹1).
  • For flights, hotels, and gift vouchers, you can use a maximum of 80% iCash, and the remaining 20% must be paid via net banking.
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Reward Redemption Fees: You will be charged Rs. 99 + GST per successful redemption except for Emerald Private Metal Credit Card and Times Black Card.

How to Access the iShop Portal

Login URL:
https://icicibank.com/ishoplogin
Log in using your mobile number and access the portal to purchase gift vouchers, book flights or hotels, and earn accelerated reward points. You can also use the portal to redeem your card's reward points.

Capping on Accelerated Reward Points

The cap on accelerated reward points through iShop depends on the ICICI credit or debit card you hold.

Credit Cards:

  • ICICI Emeralde Private Metal Credit Card: 18,000 Bonus Points
  • ICICI Times Black Credit Card: 15,000 Bonus Points
  • ICICI Emeralde PVC Credit Card: 12,000 Bonus Points
  • ICICI Diamant World Credit Card: 12,000 Bonus Points
  • ICICI Other Credit Cards (Coral, CSK, HPCL, ManU, Parakram, Rubyx, Sapphiro): 9,000 Bonus Points
  • ICICI Co-Branded Credit Cards (Amazon, Adani, Emirates, MMT, etc.): ₹1,100 Cashback

Debit Cards:

  • ICICI Sapphiro & Expressions Sapphiro Debit Card: 9,000 Bonus Points
  • ICICI Rubyx & Expressions Coral Debit Card: 9,000 Bonus Points
  • ICICI Private, Wealth, Coral & Expressions Debit Card: 7,250 Bonus Points
  • ICICI Other Debit Cards: 7,250 Bonus Points

Reward Rate:

The reward rate varies based on your card variant.

Card NameCard Base Reward RateReward Rate On Flight BookingReward Rate On Hotel BookingReward Rate On Bus BookingReward Rate On Gift Vouchers
ICICI Emeralde Private Metal Credit Card3%18%36%18%18%
ICICI Times Black Credit Card2%12%24%12%12%
ICICI Emeralde PVC Credit Card1%6%12%6%6%
ICICI Diamant World Credit Card0.75%4.5%9%4.5%4.5%
ICICI Other Credit Cards0.50%3%6%3%3%
ICICI Co-Branded Credit CardsVarious4%4%4%4%

Spends Required to Earn the Maximum Possible Bonus Points:

Credit Card NameOverall Bonus Point Capping On iShopSpends Required For 6X CategoriesSpends Required For 12X Categories
ICICI Emeralde Private Metal Card18,000Rs. 1,20,000Rs. 54,600
ICICI Times Black Card15,000Rs. 1,50,000Rs. 68,200
ICICI Emeralde Plastic Card12,000Rs. 60,000Rs. 27,300
ICICI Diamant World Card12,000Rs. 80,000Rs. 36,400
ICICI Bank Other Credit Cards9,000Rs. 90,000Rs. 41,000
ICICI Bank Co-Branded Credit CardsRs. 1,100Rs. 27,500 (4% Cashback)Rs. 18,400 (6% Cashback)

iShop Bonus Points Time-frame:

1. Is the bonus points capping applicable per statement cycle or per calendar month?

Answer: The bonus points capping is applicable per calendar month.

2. When will the bonus reward points be credited after completing transactions on iShop?
Answer: Typically, your ICICI Reward Points/Cashbacks are credited to your ICICI Bank Credit Card/Debit Card within 90 days of the transaction or from 45 days of the completion of travel/stay, whichever falls later.

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This is an amazing launch from ICICI Bank. ICICI Bank has often been tagged as a low-rewarding credit card issuer, but with this portal launch, customers can now earn significant bonus reward points using their ICICI Bank credit cards. This is a great way to revamp the bank's credit card portfolio.

One key expectation from ICICI Bank is that they should enter the airmiles game as soon as possible. According to some sources, they are already working on it. They are also aiming to launch a hotel co-branded credit card soon.


Original thread started by @Infamous. Credit for editing the old post: @BVC, @Talkwithfino, @Gkcards and @Pavvan.
 
Last edited:
Also check your iMobile app if you have got any pre-approved offers for Emerald CC

I did have this offer on imobile and netbanking before. But I got the Amazon Pay card instead because I use Amazon quite a lot for shopping. Since then, my CC offers have been reset. Now I am only getting some Rupay card offers (Rubyx, Saphire).

The main problem is my Private Banking RM doesn't do anything. So I will give my BM the ultimatum today. Give me Emeralde Metal or say bye bye to 40-80L of CASA.
 
Iss ishop accessible for everyone? I cannot access the site as it does not show any login prompt through mobile number. Just brings to net banking login page.
 
Iss ishop accessible for everyone? I cannot access the site as it does not show any login prompt through mobile number. Just brings to net banking login page.
Same, I followed the link in wiki and once I login it gives a disclaimer but then shows the standard account summary screen.
 
I am not convinced by all this hoopla. I have a hot take that this now portal makes no difference to how shitty ICICI cards are.

Yes this is amazing if you have a Emerald Private Metal or a Times Card and maybe a Emerald PVC and also spend a lot on vouchers. For most others this new portal makes no difference.

Rubyx, Sapphiro etc. still have only a 3% reward rate even with iShop. The usual (offline or online) reward rates for all ICICI cards are still shit. You can't buy everything with vouchers.

Atlas (4%) or HDFC RG or DP via Smartbuy (6.67%) are still better than iShop. For offline spending Atlas remains king, as it is for onsite flight and hotel bookings. (I am not going to buy tickets from OTAs no matter how colourful the lollipop is).

And not to mention that caps and limits and fees will be bought in very soon, probably as soon as a couple of months.

The best outcome of this could be that HDFC or Axis might revise their reward rates or relax card issuance by a bit. I especially think we will be seeing a lot more DCBMs being issued now.
 
This is just icici way of increasing their market share in the important March quarter.
Now there will be a rush for EPM and icici will give out more of them than they should also many will have to settle for lesser cards with a false upgrade in 6-12 months promise.
And right in April you will get the first deval followed by a series rendering all the cards useless.
On another note surprised by the diamant reward rate
 
And not to mention that caps and limits and fees will be bought in very soon, probably as soon as a couple of months.
Couple? more like weeks. Does anyone really think ICICI will let people buy "amazon" vouchers for 18% or 12%?? Even HDFC had to stop that. Either they will stop or put more caps on place.
 
Any Infinia holders planning to take Emerald Private Metal?
In which cases is it useful and what about the eligibility criteria for emerald private metal?
 
  • Hehe
Reactions: BVC

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