is AXIS following the strategy of HDFC to get HNI and top customers via credit card incentives ?

[Deleted member 9785]

I feel AXIS is trying to replicate HDFC DCB/INFINIA strategy by hooking customers to AXIS via high credit rewards. Eventually they just need 1 car loan or bank loan to get back their returns and make money. Smart game i feel.

 

[akshayhs]

HNIs and loans don't go hand in hand if I am not wrong.

 

[Deleted member 9785]

rich people with high salaries also take car and home loans. Each loan earns a spread of 3-4% for the bank. So lets say on a 50 lac loan axis can earn easily 2 lac per annum. That is the gameplan.

 

[Deleted member 9785]

This post has aged like wine 🙂

 

[CARDBITRAGE]

HNIs and loans don't go hand in hand if I am not wrong.

Wrong. HNI and loans(good debt) go very much hand in hand. Especially if they have business income. Besides, not many people like to keep a lot of liquidity. Car loan is incentivized if you run a business, and home loans are incentivized for everyone.

 

[deepcards]

lols. Feels weird reading this post now, that Axis is trying its level best to kill its credit card business, in order the attract HNIs to open burgundy/burgundy private account and experience their UTI like services.

 

[SamPtnk]

HNIs and loans don't go hand in hand if I am not wrong.

They do take loan by pledging their holdings

 

[Deleted member 11974]

HNIs and loans don't go hand in hand if I am not wrong.

they pledge their shares and get 80% of the value
then when the price of the shares go up making their investment value again at their original loan size they repay it off and use the interest paid as a tax writeoff