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Kiwi Axis Bank RuPay UPI Credit Card

Abhishek012

TF Pioneer
Kiwi launches Lifetime Free 'Axis bank RuPay Credit card' and ‘Credit on UPI’ | Flat 2% Cashback for Waitlist users:

Website link:

Flat 2% Cashback for Waitlist users and Flat 1% Cashback on Scan & Pay

Kiwi app is expected to go live by mid May but the website is ready for users to register and join the waitlist

Kiwi will offer RuPay credit card to users to make UPI payments

The leadership expects to onboard 2 Mn users in eighteen months


Kiwi, a credit card platform, has announced the launch of its all-in-one “Credit on UPI,” solution for customers. Certified by the NPCI, Kiwi is the first app in India that will help customers experience “Credit on UPI” by issuing Rupay Cards in partnership with banks.

With this launch, the company aims to create one of the largest direct-to-consumer (D2C) models in the credit market through its mobile application, which offers users the ability to make payments using either a credit card or bank account directly through their phones in a secure manner.

Speaking about the launch, Siddharth Mehta, co-founder, Kiwi, said, “UPI has become the most inclusive mode of payment in India, with over 30 crore unique users and 5 crore merchants onboarded on the platform. With the launch of Kiwi app, for the first time in India, users can now leverage the power of a (RuPay) credit card with the convenience and ease of UPI. Our vision is to enable access to credit on UPI for 1 million users over the next 18 months.”

Kiwi users will be issued a RuPay credit card, digitally and instantly. Post receiving the card, users will be able to link the card to UPI on the app and will be able to use the “Credit on UPI” transactions facility at offline as well as online stores. The Kiwi app will also help users manage their cards with a host of facilities like blocking cards, increasing limits, and making card payments while rewarding them for every transaction.

Praveena Rai, COO, NPCI said, “In our step towards attaining the goal of ‘Digital Payments for All’, Kiwi will be a game-changer in the Indian credit card industry. With the monthly expenditure on UPI P2M transactions amounting to approximately Rs. 3.2 lakh crore, which is almost 2.5x larger than the monthly credit card spends, Kiwi is set to capitalize on a significant untapped market. Looking at the whitespace that Kiwi is addressing, we’re confident that their model will support plenty of Indian credit card users on a daily basis.”
 
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Avid_snake

TF Premier
VIP Lounge
Transaction rewards will not be applicable on the below category/type of merchants Fuel, Rentals, Repayments of loans, Jewelry, Cash Withdrawal, Wallet load, Insurance, Education, Government Services, Utility payments, EMI, Purchases converted to EMI post the transaction is complete, Payment of card fees, card bill payments etc. The Category of the merchants will be defined by the Merchant category code received by us in the transaction..
Where was this mentioned. This basically ensures the card is of no use. Does not look attractive if fuel, utility payments are excluded
 

plastikman

TF Ace
Contributor
VIP Lounge
I still wonder how will they be making any sort of money? At the end, they'll end up into deep losses, devalue the card big time in a few days and will start selling data to stay afloat unless they are bringing some innovative technology and create some sort of disruption which is yet to be seen. 🙄
Startup mantra these days !
 

Abhishek012

TF Pioneer
I still wonder how will they be making any sort of money? At the end, they'll end up into deep losses, devalue the card big time in a few days and will start selling data to stay afloat unless they are bringing some innovative technology and create some sort of disruption which is yet to be seen. 🙄
Credit on UPI, and RuPay credit card charge 1.5% to 3% MDR from merchants (depend on merchant categories).
 

kushhh

TF Ace
Transaction rewards will not be applicable on the below category/type of merchants Fuel, Rentals, Repayments of loans, Jewelry, Cash Withdrawal, Wallet load, Insurance, Education, Government Services, Utility payments, EMI, Purchases converted to EMI post the transaction is complete, Payment of card fees, card bill payments etc. The Category of the merchants will be defined by the Merchant category code received by us in the transaction..
So much exclusion, i wouldn't get this card now , will rather choose neu infinity
 

D₹V

TF Prestige
Seems like, we might hands on Kiwi card (maybe virtually 😂) next month.

As per their statements, product is only on paper yet 👀 , It'll get ready in 20-30 days.

So we can assume, next month 🎯.


Key Notes :

• Planning to hit 1 Million users in next 18 months.

• Anyone can use their Kiwi app for UPI like Paytm, Phonepe etc

• They'll also add inbuilt utility payments option and other things


Revenue Model :

Even founders didn't say anything on this but it's clear from point 2 & 3 that they'll cross sell other products, create revenue via utility payments etc. using SMS data, transaction pattern, balance history etc as Paytm & other platforms do.

P.s. - This is all my observation 👀, you can also add your opinion in comments.
 

sahildca

TF Premier

Waitlist users eligible for Flat 2% Cashback *​


Any idea what this * means? I don't see any tnc below.
*Flat 2% CASHBACK t&c
may 6 : 2% cb for 60days
may 8 : 2% cb for 90days
may 11 : 2% cb for 180 days

what the heck is this??
they are changing 2% Cashback offer terms dynamically.
after getting enough registration,
baad me ye na keh de ki 2% flat cb for 30days only for first 100 waitlist users 😂

@Wealth is my birth right! @pprakash11 @Abhishek012 @D₹V @TechnoFino @knight @Walter White
@VISHESH_BANSAL
@Maxwell
 

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*Flat 2% CASHBACK t&c
may 6 : 2% cb for 60days
may 8 : 2% cb for 90days
may 12 : 2% cb for 180 days

what the heck is this??
they are changing 2% Cashback offer terms dynamically.
after getting enough registration,
baad me ye na keh de ki 2% flat cb for 30days only for first 100 waitlist users 😂

@Wealth is my birth right! @pprakash11 @Abhishek012 @D₹V @TechnoFino @knight @Walter White
@VISHESH_BANSAL
We have to play our main game now and that is wait and watch buddy wait and watch.😜
 

sahildca

TF Premier
Seems like, we might hands on Kiwi card (maybe virtually 😂) next month.

As per their statements, product is only on paper yet 👀 , It'll get ready in 20-30 days.

So we can assume, next month 🎯.


Key Notes :

• Planning to hit 1 Million users in next 18 months.

• Anyone can use their Kiwi app for UPI like Paytm, Phonepe etc

• They'll also add inbuilt utility payments option and other things


Revenue Model :

Even founders didn't say anything on this but it's clear from point 2 & 3 that they'll cross sell other products, create revenue via utility payments etc. using SMS data, transaction pattern, balance history etc as Paytm & other platforms do.

P.s. - This is all my observation 👀, you can also add your opinion in comments.

Revenue Model:
user ke Financial DATA ka cake katega aur inn sabme batega

@pprakash11 @Wealth is my birth right!
 

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