SBI customer segment upgrade

[RM95]

SBI has 4 customer segments - Silver, Gold, Diamond and Platinum. Can a customer segment be upgraded directly from Silver to Platinum if the eligibility criteria is satisfied?
If so, can this be done online, or by visiting the branch directly?

 

[Shubham Yadav]

Can be done online through net banking I have done this.

 

[RM95]

Can be done online through net banking I have done this.

The eligibility criteria for Platinum is 2L in Savings account, right?
On Netbanking, it shows eligibility for Gold from Silver despite satisfying the above.

 

[NOOBY]

Can be done online through net banking I have done this.

Is there a group/family ID that can be created like other banks in SBI ?

Also, Does AQB SB and TRV both have to be met for each account ?

 

[ltf4ever]

Can be done online through net banking I have done this.

is there any penalty if the balance falls below the required for these segments for a long period of time? or do they just downgrade account tier without any monetary penalty?

 

[pprakash11]

SBI has 4 customer segments - Silver, Gold, Diamond and Platinum. Can a customer segment be upgraded directly from Silver to Platinum if the eligibility criteria is satisfied?
If so, can this be done online, or by visiting the branch directly?

Be any of them! Any service you have to visit a branch for a petty thing also, no segment makes sense in SBI!

 

[bugmenot]

is there any penalty if the balance falls below the required for these segments for a long period of time? or do they just downgrade account tier without any monetary penalty?

As per this, it will be downgraded. It will be assessed on a yearly basis.

SBI- Customer Segmentation

 

[tuhin]

Bro these are not HNI banking, even these are not HDFC Banking segment so don't rush

 

[RM95]

Bro these are not HNI banking, even these are not HDFC Banking segment so don't rush

Got it. No rush

 

[simal]

Bro these are not HNI banking, even these are not HDFC Banking segment so don't rush

HNI banking is available as SBI Wealth where your TRV should be 30L

 

[Trust Me]

HNI banking is available as SBI Wealth where your TRV should be 30L

Is there any clear definition of SBI's TRV and corresponding entitlements for different segments?

 

[simal]

Is there any clear definition of SBI's TRV and corresponding entitlements for different segments?

Individual Clients​

Existing to Bank (ETB) Client	New to Bank (NTB) Client
Total Relationship Value (TRV) of INR 30 lakhs (Total Deposits, Investments in Mutual Fund and Demat Holdings through SBI)	Initial Deposit/Investment of INR 10 lakhs (To be increased to a Total Relationship Value of INR 30 lakhs within a period of 12 months)
Net Salary Credit of INR 2.00 lakhs and above at SBI Account	Opening a Salary Account with SBI with Net Salary Credit of INR 2 lakhs and above
SBI Home Loan of INR 1.00 Cr and above.	Newly availed SBI Home Loan of INR 1 Cr and above

 

[Trust Me]

Well I did know the expansion of TRV (Total Relationship Value), I was actually after the information: which products are considered as parts of the TRV according to SBI. Something like 'SoC's for the various segments would help too.

 

[SamPtnk]

I think they include PPF in TRV
My account was moved to Gold

 

[Trust Me]

Oh, did SBI really consider your PPF balance for your Gold status? That's good news! Thanks. But do they give the TRV definition in writing (so others can take that with them when they approach SBI )?

 

[chdguy1980]

SBI does not include PPF for Wealth management TRV calculation - as informed by a Wealth branch. So for segmentation PPF may be considered, but not for Wealth account conversion.

 

[Trust Me]

But why can't SBI give such information in writing, so there remains no scope of confusion?! Or is it just to keep everything open to bargaining?

 

[BCh]

Regarding segments like Gold, Platinum etc {NOT wealth management), there is an option in netbanking itself. Just maintain the respective balance and opt-in..
However for salary account customers, one has to visit branch (although there is option in netbanking, they wont upgrade without branch visit).

 

[SSMV]

I have got option for Platinum but i never maintained balance above 4k ,I used to just transfer from other banks and use with that debit card for wallet loads and cc bill payment for reward points

 

[Trust Me]

Regarding segments like Gold, Platinum etc {NOT wealth management), there is an option in netbanking itself. Just maintain the respective balance and opt-in..

I haven't found it so straightforward. I was informed that I qualified for only 'Gold' when I knew I did at least for 'Platinum' or higher. Talking to the home branch manager over phone wasn't good enough, I was asked to appear in person! I can't yet for some more time, so I'm left suspended in anticipation of what great things, I don't know yet! There's SBI for you.