Seeking Guidance on Partnering with Axis, ICICI, or HDFC for New Credit Card Launch

[Kuldeep Jangir]

Hello Technofino Community,

I am planning to launch a new credit card in partnership with a major bank and am considering approaching Axis Bank, ICICI, and HDFC for this venture. I would greatly appreciate guidance on the best way to present my proposal to these banks. Specifically, I am interested in:

1. Identifying the right points of contact or departments within these banks for such partnerships.
2. Understanding the typical requirements or expectations from banks for new credit card collaborations.
3. Any insider tips or advice on how to make a compelling proposal that aligns with their strategic goals.

If anyone in this community has experience with partnerships in the banking industry or can help me connect with the right people, I’d be very grateful. Thanks in advance for any insights or support you can provide!

 

[Harish Agarwal]

Search for hyperface on Google. You can contact the. . They have been employees in top banks credit card departmenrs and now they have made this au lit credit card and few more.

 

[MVC]

Bro Lost

Hello Technofino Community,

I am planning to launch a new credit card in partnership with a major bank and am considering approaching Axis Bank, ICICI, and HDFC for this venture. I would greatly appreciate guidance on the best way to present my proposal to these banks. Specifically, I am interested in:

1. Identifying the right points of contact or departments within these banks for such partnerships.
2. Understanding the typical requirements or expectations from banks for new credit card collaborations.
3. Any insider tips or advice on how to make a compelling proposal that aligns with their strategic goals.

If anyone in this community has experience with partnerships in the banking industry or can help me connect with the right people, I’d be very grateful. Thanks in advance for any insights or support you can provide!

Bro is not active

 

[jetesh]

Hello Technofino Community,

I am planning to launch a new credit card in partnership with a major bank and am considering approaching Axis Bank, ICICI, and HDFC for this venture. I would greatly appreciate guidance on the best way to present my proposal to these banks. Specifically, I am interested in:

1. Identifying the right points of contact or departments within these banks for such partnerships.
2. Understanding the typical requirements or expectations from banks for new credit card collaborations.
3. Any insider tips or advice on how to make a compelling proposal that aligns with their strategic goals.

If anyone in this community has experience with partnerships in the banking industry or can help me connect with the right people, I’d be very grateful. Thanks in advance for any insights or support you can provide!

Launching a credit card in partnership with a major bank is a strategic move that requires a well-crafted approach. Here's a comprehensive guide on how to proceed:

1.​

• Axis Bank, ICICI Bank, HDFC Bank: The ideal departments to approach are typically the Retail Banking, Credit Card Division, or Partnerships and Alliances teams. These divisions oversee credit card product development and strategic partnerships.
• Key Roles: Consider targeting senior managers or vice presidents responsible for product development, strategic alliances, or the head of the credit card division.

2.​

• Market Analysis: Banks expect a detailed market analysis, showcasing potential market size, target customer segments, and competitive positioning.
• Value Proposition: Clearly define the unique benefits of your credit card offering. This might include attractive reward structures, innovative features, or co-branded benefits that align with the bank’s objectives.
• Financial Projections: Be prepared with robust financial projections, including expected revenue, break-even analysis, and risk mitigation strategies.
• Compliance and Risk Management: Banks require assurance that the partnership will comply with regulatory standards. Highlight your understanding of financial regulations and your strategy for risk management.
• Technology and Integration: If your card offers tech-driven benefits (e.g., AI-powered fraud detection, app-based controls), outline your technology infrastructure and its compatibility with the bank’s systems.

3.​

• Alignment with Bank’s Goals: Tailor your pitch to the strategic goals of each bank. For example, if a bank is focusing on digital innovation, emphasize the technological edge of your offering.
• Customer-Centric Approach: Banks are keen on value propositions that attract and retain customers. Present detailed insights on customer experience and engagement.
• Risk and Reward Balance: Clearly outline both the benefits and potential risks, and explain how you plan to manage or mitigate the risks.
• Partnership Case Studies: If possible, reference successful case studies of similar partnerships to build credibility and demonstrate the potential impact.
• Personalize the Pitch: Understand the core values and recent initiatives of each bank. Customize your proposal to show that your card is a strategic fit.

4.​

• Industry Events: Attend banking and fintech conferences to network with senior executives from these banks.
• Professional Platforms: Use LinkedIn to connect with key decision-makers in the credit card and retail banking divisions. A personalized message expressing your interest in exploring partnership opportunities can be effective.
• Warm Introductions: If you have contacts within the financial sector, leverage them to get introductions to the right people.

Would you like help drafting an initial proposal or connecting with experts in the financial industry?