I might be overthinking this, but I believe posts openly discussing high returns on APay vouchers could be a reason why banks are increasing surcharges on these purchases via Gyftr portals.
From their perspective:
- Gyftr & Maximize might assume that people are getting Amazon vouchers at a discount, leading them to increase surcharges to make up for it.
- Gyftr might tell banks that customers are using more Amazon Pay vouchers, encouraging banks to further increase surcharges, since they see it as a "double dip" opportunity for users.
User provided calculation:
- Gold Charge earns 1,600 MR on ₹1,000 × 6 spend = 26% MR return
- Total paid: ₹6,000 + bank surcharge ₹53.1 (0.885% amzn already charging) = ₹6,053.1
- For a 26% return, 1 MR point should be worth at least ₹0.98
Issue here is,
Gyftr, Maximize, and banks don’t need this calculation -> they just see the
26% return and
might justify raising surcharges to 6%, believing users are still getting a 20%+ return.
IMO,
Tagging Gyftr, Maximize, and explicitly mention the 26% return with Gold Charge might unknowingly attract attention from banks and platforms, leading to further surcharges.
Also, 26% here is very very hard to achieve most of the time and for many of the people.