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Axis could have waited (how I wish)

FinGuru

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On a lighter note, , looks like Axis Bank could have waited a bit more & continued to offer benefits on Reserve & Magnus. A whopping 41% growth in profits vs last year. Net interest margins are stable too. Increase in marketing spends (the line item where the perceived hit is taken) is also in line. Attached is the summary of financial results.

axis.jpeg
 
On a lighter note, , looks like Axis Bank could have waited a bit more & continued to offer benefits on Reserve & Magnus. A whopping 41% growth in profits vs last year. Net interest margins are stable too. Increase in marketing spends (the line item where the perceived hit is taken) is also in line. Attached is the summary of financial results.

View attachment 23950

If this is only for the credit cards segment, I agree.

However, if this is the entire balance sheet, then the outcome of the devaluation they did, cannot be judged since cards would only constitute some 10-25% of their business.

One more point, don't forget the Citibank business which they acquired.

Just my 2 cents.

Thanks!!
 
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