Axis Primus, a new Super Premium credit card with ₹1.8L fee

[SubhankarSubhankar is verified member.]

Axis Bank has listed a Super Premium card, silently to their updated MITC, and they’re calling it Axis Primus.


What do we know as of now?

1. 1.8L fee
2. No DCC markup
3. No Forex markup
4. No cash withdrawals fee
5. Lowest finance charges, starting from 1%
6. No over limit fee
7. Add-on card: first one is free, from next one ₹15,000
8. No 1% rent payment fee

Except these as there’s no mention of any exclusion in reward points earning and milestone exclusion. So we can assume, there’s no exclusion. Good old Axis days for a price?


Added the MITC doc in the attachment.


What do you think of this card? Surely it’s not going to be easily available like other Axis cards in golden days, but does ₹1.8L fee justified as of now? Let us know below

 

[gg123]

The current lineup of Axis cards is a mess. Literally, every single card is a shell of its former self. The new lineup to replace Citi cards looks promising to me so far because there aren't a lot of spend-based benefits.

This time, they should value brand marketing rather than sales marketing. The brand value is at an all-time low, and people have lost all respect for Axis.

If they want to turn this around, they should stop issuing cluster f*cks like Magnus/Reserve and gradually phase out these products. Maybe introduce another Infinia competitor to keep the EDGE rewards alive. A card with a 12.5k fee should not have a spending requirement for something as basic as lounge access.

Protect the new premium cards like Olympus. Even For someone with a monthly income of 5L or 10L, the card should never be LTF.

And just make the new Primus card as exclusive as the Amex Centurion; limit the card to a few thousand people if you have to.

 

[Anupama_Jha]

The current lineup of Axis cards is a mess. Literally, every single card is a shell of its former self. The new lineup to replace Citi cards looks promising to me so far because there aren't a lot of spend-based benefits.

This time, they should value brand marketing rather than sales marketing. The brand value is at an all-time low, and people have lost all respect for Axis.

If they want to turn this around, they should stop issuing cluster f*cks like Magnus/Reserve and gradually phase out these products. Maybe introduce another Infinia competitor to keep the EDGE rewards alive. A card with a 12.5k fee should not have a spending requirement for something as basic as lounge access.

Protect the new premium cards like Olympus. Even For someone with a monthly income of 5L or 10L, the card should never be LTF.

And just make the new Primus card as exclusive as the Amex Centurion; limit the card to a few thousand people if you have to.

Axis:, Good🙂advice. You are a good advice .

 

[Dr. Drake]

Hmm why I'm even reading this post, mera toh utna income bhi nai hga to be eligible for this one 😆

 

[SSV]

A card with a 12.5k fee should not have a spending requirement for something as basic as lounge access.

You would think so, would you ... but not the geniuses at 🪓

 

[SSV]

Hmm why I'm even reading this post, mera toh utna income bhi nai hga to be eligible for this one 😆

that is exaclty reason why you read this..
the guys who are eligible and appreciate these kind of cards wont be reading on forums like these ... broadly speaking !! 😉

 

[VasukiVasuki is verified member.]

its good that the entry criteria is very high with 2.12L fees...so abusers will be removed automatically...plus this card should not have any joining benefits or renewal benefits...it'll weed out almost all abusers....coz if they end up spending 30L or so to recover the fees paid...they'll automatically get IT notice coz there are not many ppl who have incomes in excess of 30-40L PA

Lol even 11 lakh amex black has value proposition of joining benifits

None gets cards just to give money in start & In hope one day at end of year I complete 30 L purchase to recover my own money back


If this strategy worked
KOTAK white reserve card would have been more popular than INFINIA


People who play within the rules of the game benifits the most
Be it in any field

 

[VasukiVasuki is verified member.]

that is exaclty reason why you read this..
the guys who are eligible and appreciate these kind of cards wont be reading on forums like these ... broadly speaking !! 😉

You can justify shit because you ate too much
But you can't justify ax-shit because ax-shit is on piles yet eating frozen pizza

 

[ccdc]

Lol even 11 lakh amex black has value proposition of joining benifits

None gets cards just to give money in start & In hope one day at end of year I complete 30 L purchase to recover my own money back


If this strategy worked
KOTAK white reserve card would have been more popular than INFINIA


People who play within the rules of the game benifits the most
Be it in any field

My post was just for abusers... genuine ppl can spend whatever they have... it's your money after all.

 

[Hisoka]

that is exaclty reason why you read this..
the guys who are eligible and appreciate these kind of cards wont be reading on forums like these ... broadly speaking !! 😉

Now I’m genuinely curious how much you big folks at TechnoFino earn in real life. I hope I make it to the top 10 😂

 

[anirban.choudhuryanirban.choudhury is verified member.]

Axis Bank has listed a Super Premium card, silently to their updated MITC, and they’re calling it Axis Primus.


What do we know as of now?

1. 1.8L fee
2. No DCC markup
3. No Forex markup
4. No cash withdrawals fee
5. Lowest finance charges, starting from 1%
6. No over limit fee
7. Add-on card: first one is free, from next one ₹15,000
8. No 1% rent payment fee

Except these as there’s no mention of any exclusion in reward points earning and milestone exclusion. So we can assume, there’s no exclusion. Good old Axis days for a price?


Added the MITC doc in the attachment.


What do you think of this card? Surely it’s not going to be easily available like other Axis cards in golden days, but does ₹1.8L fee justified as of now? Let us know below

This looks like Axis Bank's version of the "Centurion" card, won't be highly rewarding but should provide ultra lux lifestyle benefits with no exclusion or cap on reward earning capabilities and similar reward rate of that of Burgundy private one + Magnus Burgundy's AEP.

 

[BBbetter]

This looks like Axis Bank's version of the "Centurion" card, won't be highly rewarding but should provide ultra lux lifestyle benefits with no exclusion or cap on reward earning capabilities and similar reward rate of that of Burgundy private one + Magnus Burgundy's AEP.

"Burgundy private + Magnus Burgundy." Why not add Olympus and Atlas to that?

Define "ultra lux lifestyle benefits". Doubt Axis can come up with a 'do anything' concierge service like Amex centurion or decent hotel status like Hilton gold etc.

 

[anirban.choudhuryanirban.choudhury is verified member.]

"Burgundy private + Magnus Burgundy." Why not add Olympus and Atlas to that?

Define "ultra lux lifestyle benefits". Doubt Axis can come up with a 'do anything' concierge service like Amex centurion or decent hotel status like Hilton gold etc.

Primus looks like to have a edge rewards reward system hence Burgundy private + magnus Burgundy.

Ultra luxe benefits can be anything starting from having a concierge that can book private islands ( like Icici Diamant or Amex Centurion) , International meet & greet,airport by invitation experiences, discounted luxury club membership etc etx.
Luxury can have no bounds 😀

 

[bing1309]

Primus looks like to have a edge rewards reward system hence Burgundy private + magnus Burgundy.

Ultra luxe benefits can be anything starting from having a concierge that can book private islands ( like Icici Diamant or Amex Centurion) , International meet & greet,airport by invitation experiences, discounted luxury club membership etc etx.
Luxury can have no bounds 😀

In simple words, whatever features and offers removed in all axis cards same will be clubbed there. Nothing else I can see.

 

[Card]

Primus looks like to have a edge rewards reward system hence Burgundy private + magnus Burgundy.

Ultra luxe benefits can be anything starting from having a concierge that can book private islands ( like Icici Diamant or Amex Centurion) , International meet & greet,airport by invitation experiences, discounted luxury club membership etc etx.
Luxury can have no bounds 😀

This is to accommodate Citi Ultima cardholders. Nothing more nothing less.

 

[Card]

This looks like Axis Bank's version of the "Centurion" card, won't be highly rewarding but should provide ultra lux lifestyle benefits with no exclusion or cap on reward earning capabilities and similar reward rate of that of Burgundy private one + Magnus Burgundy's AEP.

Axis is not yet there. They may be hoping to retain Citi Ultima cardholders with this card.

 

[BBbetter]

This is to accommodate Citi Ultima cardholders. Nothing more nothing less.

What does Citi ultima currently offer? Wasnt it taken off market even before the other Citi cards?

 

[sonuyos]

Axis is not yet there. They may be hoping to retain Citi Ultima cardholders with this card.

Whats the offer for Citi Ultima? Whats the reward ratio and all?

 

[Aegon]

• Joining/Annual Fee – ₹2,12,400 (1.8L+GST)
• No Spend Based Fee Waiver
• Rate of Interest – 1% Per Month (12.68% )
• Cash Withdrawal Charges - Nil
• Fuel Surcharge Waiver – 1% of Transaction Amount (Between ₹400 and ₹10,000)
• Reward Redemption Fee - Nil
• Forex Charges - Nil

Reward Rate
Get 1 EDGE Mile per ₹100 spent
1 EDGE Mile = 5 partner miles
Approx 5 % return rate.
*Fuel, Rent, Utility and Insurance will all be rewarding

Joining Benefits and Renewal Benefit

Joining Benefit - 40k ITC Voucher OR 25k Edge Miles.
Renewal Benefit - 20k ITC Voucher OR 15k Edge Miles.

Quarterly Milestone Benefits

Spend between 20L to 30L - 15,000 EM
Spends between 30L to 50L - 25,000 EM
Spends above 50L - 35,000 EM

Complimentary Memberships

• TAJ EPICURE - Only for first year
• BLOOMBERG - Renewed every year

Lounge Access

Domestic Lounge Access
Unlimited for Primary and add-on card holder. 12 guest visits per year.

International Lounge Access
Unlimited for Primary and add-on card holder with Priority Pass. 12 guest visits per year.


Golf Privilege

International Golf Access
4 Free Golf Rounds With One Guest

Domestic Golf Access
Unlimited Complimentary Golf Rounds and Lessons Along With One Guest in a Year

Add-on card Golf Access
10 Complimentary Golf Rounds or Lessons at Domestic Golf Clubs

A lot more benefits are offered for card holders are offered in terms of stay benefits at 900+ luxury hotels offering a complimentary night, airport meet and greet, airport transfers, airfare privilege offer and many more. Refer here for a detailed information about the other benefits.

 

[panu24]

There is already a thread on this card discussion

Thread 'Axis Primus, a new Super Premium credit card with ₹1.8L fee'

Jun 14, 2024

Axis Bank has listed a Super Premium card, silently to their updated MITC, and they’re calling it Axis Primus.


What do we know as of now?

1. 1.8L fee
2. No DCC markup
3. No Forex markup
4. No cash withdrawals fee
5. Lowest finance charges, starting from 1%
6. No over limit fee
7. Add-on card: first one is free, from next one ₹15,000
8. No 1% rent payment fee

Except these as there’s no mention of any exclusion in reward points earning and milestone exclusion. So we can assume, there’s no exclusion. Good old Axis days for a price?


Added the MITC doc in the attachment.


What do you...

• Subhankar
• Replies: 183
• Forum: Axis Bank Credit Card

• 
• 

 

[Aegon]

There is already a thread on this card discussion

Thread 'Axis Primus, a new Super Premium credit card with ₹1.8L fee'

Jun 14, 2024

Axis Bank has listed a Super Premium card, silently to their updated MITC, and they’re calling it Axis Primus.


What do we know as of now?

1. 1.8L fee
2. No DCC markup
3. No Forex markup
4. No cash withdrawals fee
5. Lowest finance charges, starting from 1%
6. No over limit fee
7. Add-on card: first one is free, from next one ₹15,000
8. No 1% rent payment fee

Except these as there’s no mention of any exclusion in reward points earning and milestone exclusion. So we can assume, there’s no exclusion. Good old Axis days for a price?


Added the MITC doc in the attachment.


What do you...

• Subhankar
• Replies: 183
• Forum: Axis Bank Credit Card

• 
• 

Thanks, didn't see that and this is much more detailed on its rewards and benefits.