Axis Primus, a new Super Premium credit card with ₹1.8L fee

[SubhankarSubhankar is verified member.]

Axis Bank has listed a Super Premium card, silently to their updated MITC, and they’re calling it Axis Primus.


What do we know as of now?

1. 1.8L fee
2. No DCC markup
3. No Forex markup
4. No cash withdrawals fee
5. Lowest finance charges, starting from 1%
6. No over limit fee
7. Add-on card: first one is free, from next one ₹15,000
8. No 1% rent payment fee

Except these as there’s no mention of any exclusion in reward points earning and milestone exclusion. So we can assume, there’s no exclusion. Good old Axis days for a price?


Added the MITC doc in the attachment.


What do you think of this card? Surely it’s not going to be easily available like other Axis cards in golden days, but does ₹1.8L fee justified as of now? Let us know below

 

[gg123]

The current lineup of Axis cards is a mess. Literally, every single card is a shell of its former self. The new lineup to replace Citi cards looks promising to me so far because there aren't a lot of spend-based benefits.

This time, they should value brand marketing rather than sales marketing. The brand value is at an all-time low, and people have lost all respect for Axis.

If they want to turn this around, they should stop issuing cluster f*cks like Magnus/Reserve and gradually phase out these products. Maybe introduce another Infinia competitor to keep the EDGE rewards alive. A card with a 12.5k fee should not have a spending requirement for something as basic as lounge access.

Protect the new premium cards like Olympus. Even For someone with a monthly income of 5L or 10L, the card should never be LTF.

And just make the new Primus card as exclusive as the Amex Centurion; limit the card to a few thousand people if you have to.

 

[Anupama_Jha]

The current lineup of Axis cards is a mess. Literally, every single card is a shell of its former self. The new lineup to replace Citi cards looks promising to me so far because there aren't a lot of spend-based benefits.

This time, they should value brand marketing rather than sales marketing. The brand value is at an all-time low, and people have lost all respect for Axis.

If they want to turn this around, they should stop issuing cluster f*cks like Magnus/Reserve and gradually phase out these products. Maybe introduce another Infinia competitor to keep the EDGE rewards alive. A card with a 12.5k fee should not have a spending requirement for something as basic as lounge access.

Protect the new premium cards like Olympus. Even For someone with a monthly income of 5L or 10L, the card should never be LTF.

And just make the new Primus card as exclusive as the Amex Centurion; limit the card to a few thousand people if you have to.

Axis:, Good🙂advice. You are a good advice .

 

[Dr. Drake]

Hmm why I'm even reading this post, mera toh utna income bhi nai hga to be eligible for this one 😆

 

[SSV]

A card with a 12.5k fee should not have a spending requirement for something as basic as lounge access.

You would think so, would you ... but not the geniuses at 🪓

 

[SSV]

Hmm why I'm even reading this post, mera toh utna income bhi nai hga to be eligible for this one 😆

that is exaclty reason why you read this..
the guys who are eligible and appreciate these kind of cards wont be reading on forums like these ... broadly speaking !! 😉

 

[Vasuki]

its good that the entry criteria is very high with 2.12L fees...so abusers will be removed automatically...plus this card should not have any joining benefits or renewal benefits...it'll weed out almost all abusers....coz if they end up spending 30L or so to recover the fees paid...they'll automatically get IT notice coz there are not many ppl who have incomes in excess of 30-40L PA

Lol even 11 lakh amex black has value proposition of joining benifits

None gets cards just to give money in start & In hope one day at end of year I complete 30 L purchase to recover my own money back


If this strategy worked
KOTAK white reserve card would have been more popular than INFINIA


People who play within the rules of the game benifits the most
Be it in any field

 

[Vasuki]

that is exaclty reason why you read this..
the guys who are eligible and appreciate these kind of cards wont be reading on forums like these ... broadly speaking !! 😉

You can justify shit because you ate too much
But you can't justify ax-shit because ax-shit is on piles yet eating frozen pizza

 

[ccdc]

Lol even 11 lakh amex black has value proposition of joining benifits

None gets cards just to give money in start & In hope one day at end of year I complete 30 L purchase to recover my own money back


If this strategy worked
KOTAK white reserve card would have been more popular than INFINIA


People who play within the rules of the game benifits the most
Be it in any field

My post was just for abusers... genuine ppl can spend whatever they have... it's your money after all.

 

[Hisoka]

that is exaclty reason why you read this..
the guys who are eligible and appreciate these kind of cards wont be reading on forums like these ... broadly speaking !! 😉

Now I’m genuinely curious how much you big folks at TechnoFino earn in real life. I hope I make it to the top 10 😂

 

[anirban.choudhuryanirban.choudhury is verified member.]

Axis Bank has listed a Super Premium card, silently to their updated MITC, and they’re calling it Axis Primus.


What do we know as of now?

1. 1.8L fee
2. No DCC markup
3. No Forex markup
4. No cash withdrawals fee
5. Lowest finance charges, starting from 1%
6. No over limit fee
7. Add-on card: first one is free, from next one ₹15,000
8. No 1% rent payment fee

Except these as there’s no mention of any exclusion in reward points earning and milestone exclusion. So we can assume, there’s no exclusion. Good old Axis days for a price?


Added the MITC doc in the attachment.


What do you think of this card? Surely it’s not going to be easily available like other Axis cards in golden days, but does ₹1.8L fee justified as of now? Let us know below

This looks like Axis Bank's version of the "Centurion" card, won't be highly rewarding but should provide ultra lux lifestyle benefits with no exclusion or cap on reward earning capabilities and similar reward rate of that of Burgundy private one + Magnus Burgundy's AEP.

 

[BBbetter]

This looks like Axis Bank's version of the "Centurion" card, won't be highly rewarding but should provide ultra lux lifestyle benefits with no exclusion or cap on reward earning capabilities and similar reward rate of that of Burgundy private one + Magnus Burgundy's AEP.

"Burgundy private + Magnus Burgundy." Why not add Olympus and Atlas to that?

Define "ultra lux lifestyle benefits". Doubt Axis can come up with a 'do anything' concierge service like Amex centurion or decent hotel status like Hilton gold etc.

 

[anirban.choudhuryanirban.choudhury is verified member.]

"Burgundy private + Magnus Burgundy." Why not add Olympus and Atlas to that?

Define "ultra lux lifestyle benefits". Doubt Axis can come up with a 'do anything' concierge service like Amex centurion or decent hotel status like Hilton gold etc.

Primus looks like to have a edge rewards reward system hence Burgundy private + magnus Burgundy.

Ultra luxe benefits can be anything starting from having a concierge that can book private islands ( like Icici Diamant or Amex Centurion) , International meet & greet,airport by invitation experiences, discounted luxury club membership etc etx.
Luxury can have no bounds 😀

 

[bing1309]

Primus looks like to have a edge rewards reward system hence Burgundy private + magnus Burgundy.

Ultra luxe benefits can be anything starting from having a concierge that can book private islands ( like Icici Diamant or Amex Centurion) , International meet & greet,airport by invitation experiences, discounted luxury club membership etc etx.
Luxury can have no bounds 😀

In simple words, whatever features and offers removed in all axis cards same will be clubbed there. Nothing else I can see.

 

[Card]

Primus looks like to have a edge rewards reward system hence Burgundy private + magnus Burgundy.

Ultra luxe benefits can be anything starting from having a concierge that can book private islands ( like Icici Diamant or Amex Centurion) , International meet & greet,airport by invitation experiences, discounted luxury club membership etc etx.
Luxury can have no bounds 😀

This is to accommodate Citi Ultima cardholders. Nothing more nothing less.

 

[Card]

This looks like Axis Bank's version of the "Centurion" card, won't be highly rewarding but should provide ultra lux lifestyle benefits with no exclusion or cap on reward earning capabilities and similar reward rate of that of Burgundy private one + Magnus Burgundy's AEP.

Axis is not yet there. They may be hoping to retain Citi Ultima cardholders with this card.

 

[BBbetter]

This is to accommodate Citi Ultima cardholders. Nothing more nothing less.

What does Citi ultima currently offer? Wasnt it taken off market even before the other Citi cards?

 

[sonuyos]

Axis is not yet there. They may be hoping to retain Citi Ultima cardholders with this card.

Whats the offer for Citi Ultima? Whats the reward ratio and all?

 

[drsel]

 

[drsel]

Check top comments, claims 16% returns on spending 30L each quarter

Primus base return is 5% with no MCC exclusions.
1 mile/100 = 5 partner points/100 spend
(Atlas/Olympus 4% return with 7/8 category exclusions)

On quarterly spend of 30,00,001 (no MCC exclusions)
get 25000 miles = 125000 partner points.

So 5.00 + 4.16 = 9.16% return on spends of 30,00,001 per quarter

Magnus Burgundy gives a much better 12.62% return on the same 10 lacs/month spend, but with 7 category exclusions

 

[sonuyos]

Primus base return is 5% with no MCC exclusions.
1 mile/100 = 5 partner points/100 spend
(Atlas/Olympus 4% return with 7/8 category exclusions)

On quarterly spend of 30,00,001 (no MCC exclusions)
get 25000 miles = 125000 partner points.

So 5.00 + 4.16 = 9.16% return on spends of 30,00,001 per quarter

Magnus Burgundy gives a much better 12.62% return on the same 10 lacs/month spend, but with 7 category exclusions

Har bhai, itna sensible baat na karo, warna logo ko lagega we shilling for Magnus.


Har comment pe likho, Amex Zindabad.

Amex Zindabad tha, Zindabad hai aur Zindabad rahega.