Axis Primus, a new Super Premium credit card with ₹1.8L fee

[SubhankarSubhankar is verified member.]

Axis Bank has listed a Super Premium card, silently to their updated MITC, and they’re calling it Axis Primus.


What do we know as of now?

1. 1.8L fee
2. No DCC markup
3. No Forex markup
4. No cash withdrawals fee
5. Lowest finance charges, starting from 1%
6. No over limit fee
7. Add-on card: first one is free, from next one ₹15,000
8. No 1% rent payment fee

Except these as there’s no mention of any exclusion in reward points earning and milestone exclusion. So we can assume, there’s no exclusion. Good old Axis days for a price?


Added the MITC doc in the attachment.


What do you think of this card? Surely it’s not going to be easily available like other Axis cards in golden days, but does ₹1.8L fee justified as of now? Let us know below

 

[sonuyos]

Launched today .

 

[bugmenot]

https://www.business-standard.com/finance/personal-finance/private-jets-and-more-axis-bank-targets-elite-with-new-luxury-credit-card-124081200585_1.html

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[sahilgulati5]

yep read the article few min back its invite only as of now!!

 

[Dragon_slayer]

Did Axis launched product page for this card yet?

 

[m4b]

Will accept the invitation if they provide a complimentary Jet ride to Miami and a free ticket to the Inter Miami Game to watch the 🐐 and free stays.

 

[m4b]

invitation

ofc if I get an invitation first then negotiate the welcome benefits

 

[m4b]

ofc if I get an invitation first then negotiate the welcome benefits

+ Free Apple TV subscription instead of Bloomberg

 

[Zacobite]

The current lineup of Axis cards is a mess. Literally, every single card is a shell of its former self. The new lineup to replace Citi cards looks promising to me so far because there aren't a lot of spend-based benefits.

This time, they should value brand marketing rather than sales marketing. The brand value is at an all-time low, and people have lost all respect for Axis.

If they want to turn this around, they should stop issuing cluster f*cks like Magnus/Reserve and gradually phase out these products. Maybe introduce another Infinia competitor to keep the EDGE rewards alive. A card with a 12.5k fee should not have a spending requirement for something as basic as lounge access.

Protect the new premium cards like Olympus. Even For someone with a monthly income of 5L or 10L, the card should never be LTF.

And just make the new Primus card as exclusive as the Amex Centurion; limit the card to a few thousand people if you have to.

how will they make money? this is a non starter

 

[drsel]

Did Axis launched product page for this card yet?

There is a big article on this on techno fino.
there are also many reviews on the web and on YouTube

 

[Dragon_slayer]

There is a big article on this on techno fino.
there are also many reviews on the web and on YouTube

Yup saw that, just wondering if official product page by axis is live yet or not

 

[Dragon_slayer]

ofc if I get an invitation first then negotiate the welcome benefits

M4B holders are always invited.

 

[EverybodyEverybody is verified member.]

They Should give iPhone 15 pro Max as a joining benefit wid the card to justify the fees

 

[gpkumaran]

Non spends benefits are better in some dc 🤣🤣
With 30 lakh in bank account 🤡

Can you pls tell which bank account and dc variant

 

[drsel]

No

if you are ineligible for the care then both against 30lk trv each or else 10lk aqb for both if u r eligible.

I didn't understand I cannot get a second lifetime free Magnus Burgundy card even though I have 30 lacs FD
Also the 2 lakh limit for group A is per customer ID not per Magnus burgundy card

 

[m4b]

They Should give iPhone 15 pro Max as a joining benefit wid the card to justify the fees

Iphone ka too mainstream to justify the aura of this card. Think bigger.

 

[rogerthat]

how will they make money? this is a non starter

It won't. And they cannot devalue this as well lest should they piss of their richest customers.

So what will happen is the same thing that is happening worldwide currently - the common people will pay the price to keep the rich, richer. It could be possible that all "aam aadmi" Axis cards will get devalued to prop up Primus and Olympus, most probably through consolidation of various similarly featured cards with the benefits retained at the lowest common denominator. For example, the IndianOil cards will get combined, as will Neo and Myzone. Atlas and Horizon too with Horizon reward struture and probably Atlas' milestones retained. Magnus OG and/or Reserve will most probably get scrapped too.

 

[rogerthat]

Iphone ka too mainstream to justify the aura of this card. Think bigger.

You've already said it! 🙂 https://www.technofino.in/community...-credit-card-with-₹1-8l-fee.27725/post-751855

 

[Zacobite]

It won't. And they cannot devalue this as well lest should they piss of their richest customers.

So what will happen is the same thing that is happening worldwide currently - the common people will pay the price to keep the rich, richer. It could be possible that all "aam aadmi" Axis cards will get devalued to prop up Primus and Olympus, most probably through consolidation of various similarly featured cards with the benefits retained at the lowest common denominator. For example, the IndianOil cards will get combined, as will Neo and Myzone. Atlas and Horizon too with Horizon reward struture and probably Atlas' milestones retained. Magnus OG and/or Reserve will most probably get scrapped too.

5% for a card that costs 1.8 L + taxes with not so much value returned or luxury returned is passe'.

Amex plat charge will win this customer group.. people who pay that kind of money ( except for a few adventurous ones from TF) look for experience / convininence and luxury.. not for rewards..

 

[VasukiVasuki is verified member.]

Can you pls tell which bank account and dc variant

What features u r looking for

 

[vikramsrit]

Just saw the detailed T&C, this card is a dud. No one in their right mind would choose this over Amex Plat charge.