HDFC Smartbuy portal included Pharmeasy shopping in 10x accelerated reward points benefits. One can get 48% discounts/valueback on medicine purchase using HDFC Infinia through Pharmeasy. See calculation below..
OTP SMS have limited characters. So you'll only get pharmeasy v out of pharmeasy via smartbuy in the OTP SMS. The v is the clue that you've done it the right way and got the right merchant name
why app? better to order with website on both mobile or laptop as that is easier to track.. even otp sms should mention smartbuy.. i have used mutliple times and have got 10x points..