In 2012 or may be 2013, I saw trenches being dug and fiber cables being laid, that too in a remote small town/village. Someone told me it's Reliance.
I was curious because if I remember at the time Reliance communications was in deep sh#t controversy. I had a friend working in Airtel at the time and asked him about it.
He told me it's not 'that' Reliance and it's the other Reliance (owned by the other Ambani). My friend also said they are laying these fiber cables all over India and entering telecom space.
I was shocked at the length of their vison, the breadth of their plan and the depth of their pockets to first implement all over India first and then enter the market.
Please note my friend is a small time employee, so this wasn't exactly news or a secret.
My point is that the whole fricking industry absolutely knew Reliance is entering the ring and will be challenging every damn existing business. The writing was on the wall with big bold neon letters.
If you remember how quickly the other businesses fell and how quick was Airtel to pick them up at dirt cheap prices. This too reeks of possibilities that those companies were already struggling and were on their way out and possibly already in discussion with Airtel , and of course Airtel was ready to loot when their time came.