Why? Cost of everything goes up each year and in fact every few months. Food has gone up so much in restaurants. Petrol is up. Doctors and lawyers charge 4x today compared to a few years earlier. Buying a shirt costs thousands now. People are happy to spend 1k to 5k on a family outing or buying a shirt or 500 on a pizza or Starbucks but cry when asked to pay even 300 for one full month of telecom with 5g service, a lot of data and unlimited calls. This mindset needs to change. Like everything else, it is reasonable to expect a hike in telecom tariff every year.