"if you start giving too many Visa cards to customers, upper management will scold the bank manager, and the bank manager will scold you"
As an employee when I demand Rupay cards for personal QR use, stupid upper management says to me "Visa le lo better offers hain. Rupay me kuch nahi hain " always. And I never scold any of the 408 branch managers who report to me for issuing whatever variant they want. No one cares. This is an infinitisimally small business and revenue generator for a bank whose revenues are upwards of 20 Billion USD and which ranks inside India's top 15 most profitable companies.
You have a wild imagination. Saw your tweets to NPCI. That's not how they roll. So you are just someone who wants to push Rupay because it's Indian? 😹
Are Discover and JCB Indian buddy?
That’s because overall, RuPay’s share is very high in PSU banks.
Total RuPay debit card issuance has a market share of 60% in India and some sources even say it has touched 80%.
RuPay credit card issuance share is between 25% to 33% and in transaction volume it has reached a 38% market share.
All this has happened mainly because of PSU banks. Even the NPCI CEO keeps saying that RuPay gets a lot of support from PSU partner banks.
What you’re talking about is just a small part. As soon as all PSU employees start issuing more Visa cards, Sab ki watt lagayega.
🤣🤣
Because the people who make decisions in PSU banks are clear that they want to push RuPay cards as much as possible.
And it’s not just about PSU banks — in private banks, the first priority is always given to Visa/Mastercard.
And that’s exactly why private banks don’t offer many strong benefits or offers on RuPay.
Lastly, things also change with time.
RuPay tried to get fintech companies to issue PSU bank RuPay credit cards but it turned out to be a huge failure.
Some fintech founders even said on LinkedIn that it was a stupid idea and that they faced a lot of problems.
🤣🤣
So in the end, RuPay had to go to private banks for issuing RuPay cards for fintech companies.
With time, things change. This is just a baby step for RuPay’s partnership with private banks.
You can clearly see that RuPay is slowly trying to increase its market share in private bank and fintech co-branded cards.
RuPay isn’t focusing much on core cards from private banks, nor is it pushing banks directly. Instead, it’s focusing on fintech companies so that all their cards come on the RuPay network.
