At first glance, this is a phenomenally improved FFP. It’s much more in line with CV and I can finally see point redemption values of more than ₹1 on Air India. The elite tier benefits are also fully aligned with the CV tiers, except that they now apply to the entire Star Alliance member airlines, so the value back is incredible. Well done Air India!
Now if only the co-brand card strategy can also be made even to how it used to be for CV, this would probably become one of the best FFPs globally.
Now if only the co-brand card strategy can also be made even to how it used to be for CV, this would probably become one of the best FFPs globally.