• Hey there! Welcome to TFC! View fewer ads on the website just by signing up on TF Community.

Eligibility Criteria for ICICI Emeralde Private Metal - Discussion

Mostly just savings account. Ranges between 40L-1 cr.

Family also has ICICI with decent TRV. Maybe they added it up on their own, although we never formed a family group.
No, they cant add on their own.

Hm keeping 1cr in savings should make one eligible for EPM. I mean they easily make 5Lpa from this. Can give a 15k card atleast.
 
Hm keeping 1cr in savings should make one eligible for EPM. I mean they easily make 5Lpa from this. Can give a 15k card atleast.

I know right? Honestly, I think my guys are just lazy. My home branch is in a small town so the BM doesn't know shit and the PB RM is an arrogant loser. I was so kind to these guys for 5-6 years but now they are actually giving me airs.

In any case, it really seems too difficult to even try for EPM if this is the case.

No, dude. So many people have already got it. We just need to find a COMPETANT BM who is hungry for business. I am a former banker myself (IB), I know what makes these people tick. You just have to find the right person in a sea of mediocrity.

Moving branches to a tier 1 metro tomorrow and I am 95% sure I will get the card from here.
 
I know right? Honestly, I think my guys are just lazy. My home branch is in a small town so the BM doesn't know shit and the PB RM is an arrogant loser. I was so kind to these guys for 5-6 years but now they are actually giving me airs.



No, dude. So many people have already got it. We just need to find a COMPETANT BM who is hungry for business. I am a former banker myself (IB), I know what makes these people tick. You just have to find the right person in a sea of mediocrity.

Moving branches to a tier 1 metro tomorrow and I am 95% sure I will get the card from here.
Didnt you get the card already?
 
I know right? Honestly, I think my guys are just lazy. My home branch is in a small town so the BM doesn't know shit and the PB RM is an arrogant loser. I was so kind to these guys for 5-6 years but now they are actually giving me airs.



No, dude. So many people have already got it. We just need to find a COMPETANT BM who is hungry for business. I am a former banker myself (IB), I know what makes these people tick. You just have to find the right person in a sea of mediocrity.

Moving branches to a tier 1 metro tomorrow and I am 95% sure I will get the card from here.
Got it. Should be fun negotiating.
 
Didnt you get the card already?

I meant EPM. I haven't got it.

Isn't 1 year in IB = 7 years in other roles?

You mean stress wise? Yea, but some people thrive in it. At least when you are young and fresh out of B-school. I loved the high stakes, butting heads with CXOs, the deal making but hated all the "relationship management" lol. Bombay night life was crazy too.

But I quit almost a decade ago and started my own firm.
 
HDFC will give you an Infinia LTF to prevent you from shifting if you don't already have one.

Isn't Magnus for Burgundy a better option then?

Seeing how difficult EPM is, HDFC may make Infinia difficult to get.

20L per month, they he should just get a Amex Plat Charge, spend on it and upgrade to Centurion.
I wish that was the case. I got INFINIA after 5 months and multiple escalations to shift my banking relationship out of HDFC.

It all depends on the RM/BM you are dealing with and 99% of them didn't know anything.
 
  • Hehe
Reactions: BVC
On spends basis?

Only escalations, Less spends in the last 6 months and i don't want to make up expenses or wait.

I clearly mentioned i will shift my & my spouse account out of HDFC.

Though BM/RM was not able to sort it, Some references from the forum helped to escalate it to right people.
 
I am beyond that in savings alone. But my Private Banking RM and BM were saying "sir you need multiple crores TRV for this". I was like, no you don't! Its like they were trying to put me down. "Sir you only kept 1 cr. But I have clients with 25 cr home loan sir".

RM asked me to put 20L more (which I did within 90 seconds) but then he too backtracked! It was all extremely unprofessional.

I wish I could get @Dr.Anand456 to help me get these people fired as well lol. Cant believe I was feeling bad for them earlier.

I finally told them to f### off. I am moving my home branch tomorrow (to a tier 1 metro). I probably should drop a word to the old zonal/ regional heads as to why I am leaving.

Serious Update on My Credit Card Application​


I have a major update regarding this credit card. Today, I had a conversation with my branch manager. He told me that I am currently not eligible for the metal version of the card because my PPoP (Profit Per Operating Month) is less than ₹50,000.


A PPoP of ₹50,000 simply means that I should be generating a monthly profit of ₹50,000 for ICICI Bank, which is not an easy requirement to meet. Additionally, he wasn’t able to give me a clear answer regarding my TRV (Total Relationship Value). However, he mentioned that to be eligible for this card, one actually needs to be a Private Banking customer, which means having a TRV of more than ₹5 crore. Alternatively, one can qualify if their PPoP exceeds ₹50,000. Only then can this card application be considered.


Issue with Welcome Kit​


I was also denied a second welcome kit. The branch manager stated that since my account was upgraded to Private Banking based on my credit card relationship, I am not eligible for a welcome kit. However, when I raised a complaint, customer care assured me that I would receive the welcome kit soon. Now, I have to wait and see whether they actually provide it or not.


Challenges with ICICI Branch Managers​


The branch manager's primary focus is always on:

  1. Fixed Deposits (FDs)
  2. Savings Account Balances

They do not consider credit card transaction volume or even prioritize personal loans or home loans unless they are worth more than ₹1 crore. If we don’t generate direct business for them, they won’t help us easily.


I have tried changing three Relationship Managers (RMs) and two Branch Managers, but I still don’t see an easy way to obtain this card for myself or most other applicants.


Possible Future Upgrade​


However, the branch manager did mention one thing: Since I am already using Times Black and other premium credit cards, I may automatically receive an upgrade offer for the metal version in the near future. This is because my overall credit card portfolio and track record are excellent.


But since I don’t maintain a large balance in my savings account, I cannot apply for this card through the branch.


Concerns About Private Banking Benefits​


As for Private Banking, my argument is simple: If ICICI Bank has upgraded my account to Private Banking—whether based on my credit card relationship or any other factor—then I should be entitled to all its benefits.


This status was not given to me for free; I am paying ₹23,500 per year for it. So, I should receive all associated privileges. The branch manager did confirm that I will get all Private Banking facilities but not the welcome kit.


Next Steps​


My complaint is still ongoing, and things are improving slowly, one step at a time. Let’s see how this unfolds. The 30-day complaint resolution period will end soon, after which I plan to escalate the matter to the RBI Ombudsman.


Final Thoughts​


ICICI branch managers are extremely stubborn—they won’t do anything unless there’s a clear profit for them. But I am just as persistent.

I always fight for what I rightfully deserve. Let’s see who wins this virtual battle—ICICI Bank or me.
 
Back
Top