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Eligibility Criteria for ICICI Emeralde Private Metal - Discussion

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Panthera_Tigris said:
I am beyond that in savings alone. But my Private Banking RM and BM were saying "sir you need multiple crores TRV for this". I was like, no you don't! Its like they were trying to put me down. "Sir you only kept 1 cr. But I have clients with 25 cr home loan sir".

RM asked me to put 20L more (which I did within 90 seconds) but then he too backtracked! It was all extremely unprofessional.

I wish I could get @Dr.Anand456 to help me get these people fired as well lol. Cant believe I was feeling bad for them earlier.

I finally told them to f### off. I am moving my home branch tomorrow (to a tier 1 metro). I probably should drop a word to the old zonal/ regional heads as to why I am leaving.
Click to expand...

Serious Update on My Credit Card Application​


I have a major update regarding this credit card. Today, I had a conversation with my branch manager. He told me that I am currently not eligible for the metal version of the card because my PPoP (Profit Per Operating Month) is less than ₹50,000.


A PPoP of ₹50,000 simply means that I should be generating a monthly profit of ₹50,000 for ICICI Bank, which is not an easy requirement to meet. Additionally, he wasn’t able to give me a clear answer regarding my TRV (Total Relationship Value). However, he mentioned that to be eligible for this card, one actually needs to be a Private Banking customer, which means having a TRV of more than ₹5 crore. Alternatively, one can qualify if their PPoP exceeds ₹50,000. Only then can this card application be considered.


Issue with Welcome Kit​


I was also denied a second welcome kit. The branch manager stated that since my account was upgraded to Private Banking based on my credit card relationship, I am not eligible for a welcome kit. However, when I raised a complaint, customer care assured me that I would receive the welcome kit soon. Now, I have to wait and see whether they actually provide it or not.


Challenges with ICICI Branch Managers​


The branch manager's primary focus is always on:

  1. Fixed Deposits (FDs)
  2. Savings Account Balances

They do not consider credit card transaction volume or even prioritize personal loans or home loans unless they are worth more than ₹1 crore. If we don’t generate direct business for them, they won’t help us easily.


I have tried changing three Relationship Managers (RMs) and two Branch Managers, but I still don’t see an easy way to obtain this card for myself or most other applicants.


Possible Future Upgrade​


However, the branch manager did mention one thing: Since I am already using Times Black and other premium credit cards, I may automatically receive an upgrade offer for the metal version in the near future. This is because my overall credit card portfolio and track record are excellent.


But since I don’t maintain a large balance in my savings account, I cannot apply for this card through the branch.


Concerns About Private Banking Benefits​


As for Private Banking, my argument is simple: If ICICI Bank has upgraded my account to Private Banking—whether based on my credit card relationship or any other factor—then I should be entitled to all its benefits.


This status was not given to me for free; I am paying ₹23,500 per year for it. So, I should receive all associated privileges. The branch manager did confirm that I will get all Private Banking facilities but not the welcome kit.


Next Steps​


My complaint is still ongoing, and things are improving slowly, one step at a time. Let’s see how this unfolds. The 30-day complaint resolution period will end soon, after which I plan to escalate the matter to the RBI Ombudsman.


Final Thoughts​


ICICI branch managers are extremely stubborn—they won’t do anything unless there’s a clear profit for them. But I am just as persistent.

I always fight for what I rightfully deserve. Let’s see who wins this virtual battle—ICICI Bank or me.
 
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Dr.Anand456 said:

Serious Update on My Credit Card Application​


I have a major update regarding this credit card. Today, I had a conversation with my branch manager. He told me that I am currently not eligible for the metal version of the card because my PPoP (Profit Per Operating Month) is less than ₹50,000.


A PPoP of ₹50,000 simply means that I should be generating a monthly profit of ₹50,000 for ICICI Bank, which is not an easy requirement to meet. Additionally, he wasn’t able to give me a clear answer regarding my TRV (Total Relationship Value). However, he mentioned that to be eligible for this card, one actually needs to be a Private Banking customer, which means having a TRV of more than ₹5 crore. Alternatively, one can qualify if their PPoP exceeds ₹50,000. Only then can this card application be considered.


Issue with Welcome Kit​


I was also denied a second welcome kit. The branch manager stated that since my account was upgraded to Private Banking based on my credit card relationship, I am not eligible for a welcome kit. However, when I raised a complaint, customer care assured me that I would receive the welcome kit soon. Now, I have to wait and see whether they actually provide it or not.


Challenges with ICICI Branch Managers​


The branch manager's primary focus is always on:

  1. Fixed Deposits (FDs)
  2. Savings Account Balances

They do not consider credit card transaction volume or even prioritize personal loans or home loans unless they are worth more than ₹1 crore. If we don’t generate direct business for them, they won’t help us easily.


I have tried changing three Relationship Managers (RMs) and two Branch Managers, but I still don’t see an easy way to obtain this card for myself or most other applicants.


Possible Future Upgrade​


However, the branch manager did mention one thing: Since I am already using Times Black and other premium credit cards, I may automatically receive an upgrade offer for the metal version in the near future. This is because my overall credit card portfolio and track record are excellent.


But since I don’t maintain a large balance in my savings account, I cannot apply for this card through the branch.


Concerns About Private Banking Benefits​


As for Private Banking, my argument is simple: If ICICI Bank has upgraded my account to Private Banking—whether based on my credit card relationship or any other factor—then I should be entitled to all its benefits.


This status was not given to me for free; I am paying ₹23,500 per year for it. So, I should receive all associated privileges. The branch manager did confirm that I will get all Private Banking facilities but not the welcome kit.


Next Steps​


My complaint is still ongoing, and things are improving slowly, one step at a time. Let’s see how this unfolds. The 30-day complaint resolution period will end soon, after which I plan to escalate the matter to the RBI Ombudsman.


Final Thoughts​


ICICI branch managers are extremely stubborn—they won’t do anything unless there’s a clear profit for them. But I am just as persistent.

I always fight for what I rightfully deserve. Let’s see who wins this virtual battle—ICICI Bank or me.
Click to expand...
Interesting. PPOP 50kpm, is a mandatory element for now, it seems.
This card is simply not worth it then. Infinia is easier (cant believe I am saying it) to get relatively.
I am not stalling crores of Rs with icici just to get some shiny metal. Will wait until the mad rush dies down or will try my luck with a more willing BM.
 
Dr.Anand456 said:

Serious Update on My Credit Card Application​


I have a major update regarding this credit card. Today, I had a conversation with my branch manager. He told me that I am currently not eligible for the metal version of the card because my PPoP (Profit Per Operating Month) is less than ₹50,000.


A PPoP of ₹50,000 simply means that I should be generating a monthly profit of ₹50,000 for ICICI Bank, which is not an easy requirement to meet. Additionally, he wasn’t able to give me a clear answer regarding my TRV (Total Relationship Value). However, he mentioned that to be eligible for this card, one actually needs to be a Private Banking customer, which means having a TRV of more than ₹5 crore. Alternatively, one can qualify if their PPoP exceeds ₹50,000. Only then can this card application be considered.


Issue with Welcome Kit​


I was also denied a second welcome kit. The branch manager stated that since my account was upgraded to Private Banking based on my credit card relationship, I am not eligible for a welcome kit. However, when I raised a complaint, customer care assured me that I would receive the welcome kit soon. Now, I have to wait and see whether they actually provide it or not.


Challenges with ICICI Branch Managers​


The branch manager's primary focus is always on:

  1. Fixed Deposits (FDs)
  2. Savings Account Balances

They do not consider credit card transaction volume or even prioritize personal loans or home loans unless they are worth more than ₹1 crore. If we don’t generate direct business for them, they won’t help us easily.


I have tried changing three Relationship Managers (RMs) and two Branch Managers, but I still don’t see an easy way to obtain this card for myself or most other applicants.


Possible Future Upgrade​


However, the branch manager did mention one thing: Since I am already using Times Black and other premium credit cards, I may automatically receive an upgrade offer for the metal version in the near future. This is because my overall credit card portfolio and track record are excellent.


But since I don’t maintain a large balance in my savings account, I cannot apply for this card through the branch.


Concerns About Private Banking Benefits​


As for Private Banking, my argument is simple: If ICICI Bank has upgraded my account to Private Banking—whether based on my credit card relationship or any other factor—then I should be entitled to all its benefits.


This status was not given to me for free; I am paying ₹23,500 per year for it. So, I should receive all associated privileges. The branch manager did confirm that I will get all Private Banking facilities but not the welcome kit.


Next Steps​


My complaint is still ongoing, and things are improving slowly, one step at a time. Let’s see how this unfolds. The 30-day complaint resolution period will end soon, after which I plan to escalate the matter to the RBI Ombudsman.


Final Thoughts​


ICICI branch managers are extremely stubborn—they won’t do anything unless there’s a clear profit for them. But I am just as persistent.

I always fight for what I rightfully deserve. Let’s see who wins this virtual battle—ICICI Bank or me.
Click to expand...
Lol I don't understand why will someone generate 50k profit for icici for 18k points.
 
techstrom007 said:
I wish that was the case. I got INFINIA after 5 months and multiple escalations to shift my banking relationship out of HDFC.

It all depends on the RM/BM you are dealing with and 99% of them didn't know anything.
Click to expand...
Yea. They behave like they are doing you a big favour giving you the card. They don’t look at the business you will be giving them by spending on the card. Anyway seeing how difficult the EPM is to get, Infinia seems very easy.
abhiaj98 said:
On spends basis?
Click to expand...
I was told that the spends criteria is removed
 
Dr.Anand456 said:

Serious Update on My Credit Card Application​


I have a major update regarding this credit card. Today, I had a conversation with my branch manager. He told me that I am currently not eligible for the metal version of the card because my PPoP (Profit Per Operating Month) is less than ₹50,000.


A PPoP of ₹50,000 simply means that I should be generating a monthly profit of ₹50,000 for ICICI Bank, which is not an easy requirement to meet. Additionally, he wasn’t able to give me a clear answer regarding my TRV (Total Relationship Value). However, he mentioned that to be eligible for this card, one actually needs to be a Private Banking customer, which means having a TRV of more than ₹5 crore. Alternatively, one can qualify if their PPoP exceeds ₹50,000. Only then can this card application be considered.


Issue with Welcome Kit​


I was also denied a second welcome kit. The branch manager stated that since my account was upgraded to Private Banking based on my credit card relationship, I am not eligible for a welcome kit. However, when I raised a complaint, customer care assured me that I would receive the welcome kit soon. Now, I have to wait and see whether they actually provide it or not.


Challenges with ICICI Branch Managers​


The branch manager's primary focus is always on:

  1. Fixed Deposits (FDs)
  2. Savings Account Balances

They do not consider credit card transaction volume or even prioritize personal loans or home loans unless they are worth more than ₹1 crore. If we don’t generate direct business for them, they won’t help us easily.


I have tried changing three Relationship Managers (RMs) and two Branch Managers, but I still don’t see an easy way to obtain this card for myself or most other applicants.


Possible Future Upgrade​


However, the branch manager did mention one thing: Since I am already using Times Black and other premium credit cards, I may automatically receive an upgrade offer for the metal version in the near future. This is because my overall credit card portfolio and track record are excellent.


But since I don’t maintain a large balance in my savings account, I cannot apply for this card through the branch.


Concerns About Private Banking Benefits​


As for Private Banking, my argument is simple: If ICICI Bank has upgraded my account to Private Banking—whether based on my credit card relationship or any other factor—then I should be entitled to all its benefits.


This status was not given to me for free; I am paying ₹23,500 per year for it. So, I should receive all associated privileges. The branch manager did confirm that I will get all Private Banking facilities but not the welcome kit.


Next Steps​


My complaint is still ongoing, and things are improving slowly, one step at a time. Let’s see how this unfolds. The 30-day complaint resolution period will end soon, after which I plan to escalate the matter to the RBI Ombudsman.


Final Thoughts​


ICICI branch managers are extremely stubborn—they won’t do anything unless there’s a clear profit for them. But I am just as persistent.

I always fight for what I rightfully deserve. Let’s see who wins this virtual battle—ICICI Bank or me.
Click to expand...
This is madness.
Or is it that ICICI is asking this only from business people. For salaried people their objective should be to get hold of people who have infinia or Magnus for Burgandy.
 
@Panthera_Tigris @BVC @Dr.Anand456

What people spoke about BM is the most important critical thing here. It all depends on how knowledgeable/helpful the BM is. There are many branches where BM is just concerned about SB/FD balances and targets. Because credit cards are not their area of interest. So they will work the least for that.

Otherwise, you need to have a long relationship with the bank and know the BM personally, or atleast interacted with them for some years.
I have also experienced the same. There are 3 branches near my place. But in one of the branch, the BM almost hopeless. She is so afraid to even answer a very simple basic question. That could be also because they might have got promotion accidentally or just want to survive in the job, do the bare minimum and go on. But in other branches, BMs talk like they are the face of ICICI and very eager and helpful.
 
Well lot of discussion on BM but I never even spoke to BM in September last year when I applied for it. Only spoke to my wealth RM assigned that too over phone. Infact have never been to branch or met anyone in person. RM simply told me TRV and net salary as criteria. But beyond that he was not aware of details for which Credit Card person at branch had all the information about card and process and they arranged approvals and put in application. So will suggest that try getting wealth relationship. It will certainly ease. I know some already have private banking. Push your RM. He obviously will not want to lose one number from portfolio.
 
Indrajeet100 said:
Well lot of discussion on BM but I never even spoke to BM in September last year when I applied for it. Only spoke to my wealth RM assigned that too over phone. Infact have never been to branch or met anyone in person. RM simply told me TRV and net salary as criteria. But beyond that he was not aware of details for which Credit Card person at branch had all the information about card and process and they arranged approvals and put in application. So will suggest that try getting wealth relationship. It will certainly ease. I know some already have private banking. Push your RM. He obviously will not want to lose one number from portfolio.
Click to expand...
What was the required salary and TRV?
 
abhiaj98 said:
What was the required salary and TRV?
Click to expand...
That time 3lacs net and 2cr TRV.
BTW relationship value includes Demat holdings if having ICICI Direct account. See below from ICICI Website -

Savings Account and Current Account balances
Fixed Deposits
Assets Under Management (AUM) of investments
70% of Demat holdings
30% of Home Loan disbursed
Assets Under Management (AUM) of Life Insurance
 
Honestly I think it all depends on the RM. If your RM is greedy then they would try to extract as much money as they can out of your pocket. In my case, my RM didn’t ask for anything at all. I have a salary account with ICICI but at the time of approval, neither was I meeting the salary criteria not I had any major trv with the bank. Just that I was maintaining 4-6 lakh saving account balance since 2-3 years. It took around a month and a half to get all the approvals but I did get the card. Even I was a little surprised when she told me that she had gotten all the approvals. This was last September so things might have changed now but I believe your RM can make it happen if they want to.
 
Dr.Anand456 said:
However, the branch manager did mention one thing: Since I am already using Times Black and other premium credit cards, I may automatically receive an upgrade offer for the metal version in the near future. This is because my overall credit card portfolio and track record are excellent.
Click to expand...
This is where some kind of clarity would be helpful from ICICI. This basically means they would consider upgrade to EPM based on spends on Times black/EPVC but nobody knows when and how will this work. No option but to wait and see how things pan out.
 
Indrajeet100 said:
That time 3lacs net and 2cr TRV.
BTW relationship value includes Demat holdings if having ICICI Direct account. See below from ICICI Website -

Savings Account and Current Account balances
Fixed Deposits
Assets Under Management (AUM) of investments
70% of Demat holdings
30% of Home Loan disbursed
Assets Under Management (AUM) of Life Insurance
Click to expand...
Hm aum of life insurance is a game changer for TRV. If I opt for life insurance, I would have anyways opted for >3cr policy.
 
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