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ICICI Bank iShop Accelerated Reward Points Portal Launched - Upto 36% Reward Rate 🔥

As promised by ICICI Bank at the time of launching the Emeralde Private Metal Card and Times Black Card, they have introduced their Accelerated Rewards Portal, iShop by ICICI Bank. Through this portal, ICICI Bank cardholders can earn accelerated rewards when purchasing gift vouchers, booking flights, and reserving hotels.

Screenshot 2025-02-16 at 10.08.36 AM.webp

The portal is similar to HDFC Bank’s SmartBuy for HDFC customers. However, ICICI Bank also offers accelerated rewards to its debit card and net banking customers, even if they don't have an ICICI credit card. The portal appears to be in beta testing, as ICICI Bank has added a "Beta" tag to the iShop logo. So, expect changes in rules and capping.

Let's dive into the details of this portal!

Reward Earning on iShop Portal

Credit Cards & Debit Cards:
  • 6X Reward Points on Flight Bookings & Shopping Vouchers
  • 12X Reward Points on Hotels
  • 4% Cashback for co-branded ICICI cards
Net Banking Customers:
  • 3% iCash on Flight Bookings
  • 6% iCash on Hotels
  • NA% iCash on Shopping Vouchers
1739422029612.webp

Redemption on iShop Portal

You can redeem your credit card reward points on the iShop portal.

The value of credit and debit card reward points depends on the card you hold. For example, with the ICICI Bank Emeralde Private Metal Credit Card, 1 reward point = ₹1.

Redemption Options:

  • Flight Booking: You can pay 100% of the order value using reward points.
  • Hotel Booking: You can pay 90% of the order value using reward points, and the remaining 10% must be paid using the same credit card.
  • Shopping Vouchers: You can pay 50% of the order value using reward points, with the rest paid via card.

For Net Banking Customers:

  • Instead of reward points, Net Banking Customers receive iCash from iShop (1 iCash = ₹1).
  • For flights, hotels, and gift vouchers, you can use a maximum of 80% iCash, and the remaining 20% must be paid via net banking.
1739422038569.webp

Reward Redemption Fees: You will be charged Rs. 99 + GST per successful redemption except for Emerald Private Metal Credit Card and Times Black Card.

How to Access the iShop Portal

Login URL:
https://icicibank.com/ishoplogin
Log in using your mobile number and access the portal to purchase gift vouchers, book flights or hotels, and earn accelerated reward points. You can also use the portal to redeem your card's reward points.

Capping on Accelerated Reward Points

The cap on accelerated reward points through iShop depends on the ICICI credit or debit card you hold.

Credit Cards:

  • ICICI Emeralde Private Metal Credit Card: 18,000 Bonus Points
  • ICICI Times Black Credit Card: 15,000 Bonus Points
  • ICICI Emeralde PVC Credit Card: 12,000 Bonus Points
  • ICICI Diamant World Credit Card: 12,000 Bonus Points
  • ICICI Other Credit Cards (Coral, CSK, HPCL, ManU, Parakram, Rubyx, Sapphiro): 9,000 Bonus Points
  • ICICI Co-Branded Credit Cards (Amazon, Adani, Emirates, MMT, etc.): ₹1,100 Cashback

Debit Cards:

  • ICICI Sapphiro & Expressions Sapphiro Debit Card: 9,000 Bonus Points
  • ICICI Rubyx & Expressions Coral Debit Card: 9,000 Bonus Points
  • ICICI Private, Wealth, Coral & Expressions Debit Card: 7,250 Bonus Points
  • ICICI Other Debit Cards: 7,250 Bonus Points

Reward Rate:

The reward rate varies based on your card variant.

Card NameCard Base Reward RateReward Rate On Flight BookingReward Rate On Hotel BookingReward Rate On Bus BookingReward Rate On Gift Vouchers
ICICI Emeralde Private Metal Credit Card3%18%36%18%18%
ICICI Times Black Credit Card2%12%24%12%12%
ICICI Emeralde PVC Credit Card1%6%12%6%6%
ICICI Diamant World Credit Card0.75%4.5%9%4.5%4.5%
ICICI Other Credit Cards0.50%3%6%3%3%
ICICI Co-Branded Credit CardsVarious4%4%4%4%

Spends Required to Earn the Maximum Possible Bonus Points:

Credit Card NameOverall Bonus Point Capping On iShopSpends Required For 6X CategoriesSpends Required For 12X Categories
ICICI Emeralde Private Metal Card18,000Rs. 1,20,000Rs. 54,600
ICICI Times Black Card15,000Rs. 1,50,000Rs. 68,200
ICICI Emeralde Plastic Card12,000Rs. 60,000Rs. 27,300
ICICI Diamant World Card12,000Rs. 80,000Rs. 36,400
ICICI Bank Other Credit Cards9,000Rs. 90,000Rs. 41,000
ICICI Bank Co-Branded Credit CardsRs. 1,100Rs. 27,500 (4% Cashback)Rs. 18,400 (6% Cashback)

iShop Bonus Points Time-frame:

1. Is the bonus points capping applicable per statement cycle or per calendar month?

Answer: The bonus points capping is applicable per calendar month.

2. When will the bonus reward points be credited after completing transactions on iShop?
Answer: Typically, your ICICI Reward Points/Cashbacks are credited to your ICICI Bank Credit Card/Debit Card within 90 days of the transaction or from 45 days of the completion of travel/stay, whichever falls later.

20250217_152305_0000.webp

This is an amazing launch from ICICI Bank. ICICI Bank has often been tagged as a low-rewarding credit card issuer, but with this portal launch, customers can now earn significant bonus reward points using their ICICI Bank credit cards. This is a great way to revamp the bank's credit card portfolio.

One key expectation from ICICI Bank is that they should enter the airmiles game as soon as possible. According to some sources, they are already working on it. They are also aiming to launch a hotel co-branded credit card soon.


Original thread started by @Infamous. Credit for editing the old post: @BVC, @Talkwithfino, @Gkcards and @Pavvan.
 
Last edited:
Corect, only the branch manager and your relationship manager (RM) can apply for this card. I confirmed this today and submitted my request to the branch manager this evening—let’s see how it unfolds.

Interestingly, I discovered that if your branch manager isn’t assisting you and you are a Wealth or Private Banking customer, you can seek help from any branch manager across India. So, I submitted my card request to a different branch manager nearby—waiting to see their response.

Meanwhile, I have filed a high-level complaint against my home branch manager and RM, which has been ongoing for the past 20 days. As a result, one RM lost their job, and a deputy branch manager was transferred. Yet, they still haven’t learned their lesson. I’ll wait a few more days before escalating the matter directly to the RBI Ombudsman, where I plan to claim at least ₹1 lakh for mental harassment. 😅

One thing is clear: Private Banking customers receive significant priority. They even replaced two employees because of my case. The situation is getting quite interesting—I’m considering writing a detailed post about it.
Do you have SB account relationship with true NRV for Wealth/Private or it’s CC status?
 
Corect, only the branch manager and your relationship manager (RM) can apply for this card. I confirmed this today and submitted my request to the branch manager this evening—let’s see how it unfolds.
Did they take any pre approvals before application?
Interestingly, I discovered that if your branch manager isn’t assisting you and you are a Wealth or Private Banking customer, you can seek help from any branch manager across India. So, I submitted my card request to a different branch manager nearby—waiting to see their response.
This is very strange, and I don’t have any other branch jn my place, so has depend on them only.
Meanwhile, I have filed a high-level complaint against my home branch manager and RM, which has been ongoing for the past 20 days. As a result, one RM lost their job, and a deputy branch manager was transferred. Yet, they still haven’t learned their lesson. I’ll wait a few more days before escalating the matter directly to the RBI Ombudsman, where I plan to claim at least ₹1 lakh for mental harassment. 😅
😂😂
One thing is clear: Private Banking customers receive significant priority. They even replaced two employees because of my case. The situation is getting quite interesting—I’m considering writing a detailed post about it.
Will see how the experience goes.
 
Do you have SB account relationship with true NRV for Wealth/Private or it’s CC status?
I have had a savings account for more than five years, and my Total Relationship Value (TRV) is around ₹50 lakh. However, I am not certain about the exact amount because there is no option to check it myself.

After getting the Times Black card, my account was upgraded to Private Banking. However, even within Private Banking, there are three hidden categories in India, similar to how private banking has different tiers in countries like the U.S. Here, the bank internally reviews all such details.

I have gathered extensive information about ICICI Bank's Private Banking services. Once my complaint is resolved, I will share a detailed post on this topic. There is a lot to discuss regarding this .
 
Did they take any pre approvals before application?

This is very strange, and I don’t have any other branch jn my place, so has depend on them only.

😂😂

Will see how the experience goes.
Once, I asked customer care about my Total Relationship Value (TRV), and after a two-minute pause, they told me it was more than ₹15 crore. 😅 Officially, a net worth of ₹15 crore is required for Private Banking, but it also depends on factors like how long you’ve been an ICICI Bank customer and how many of their services you use.

From what I understand, if your TRV is around ₹50 lakh and you have the Times Black card, you become one of ICICI Bank’s most valued customers. The customer care representative even mentioned that I am among a select group of customers—currently, only celebrities in India have accounts with such high TRV.

Honestly, I have no idea what’s going on here !
 
Aisa kya crime kar diya unhone 💀
I had requested a welcome kit and a Relationship Manager (RM) change, but my requests were repeatedly denied. However, according to customer care, I am eligible for the welcome kit and can change my RM whenever I want.

At one point, they did change my RM—but instead of assigning a proper RM, they appointed a cashier from the same branch! When I raised a complaint, it escalated to the Deputy Branch Manager, who seemed quite frustrated. Since they weren’t responding to polite requests, I had to take a firmer approach.

Just tonight, I found out that a new Branch Manager has been assigned to my preferred branch .
 
I had requested a welcome kit and a Relationship Manager (RM) change, but my requests were repeatedly denied. However, according to customer care, I am eligible for the welcome kit and can change my RM whenever I want.

At one point, they did change my RM—but instead of assigning a proper RM, they appointed a cashier from the same branch! When I raised a complaint, it escalated to the Deputy Branch Manager, who seemed quite frustrated. Since they weren’t responding to polite requests, I had to take a firmer approach.

Just tonight, I found out that a new Branch Manager has been assigned to my preferred branch .
You received full welcome kit or just the dc?
 
This is quite good initiative by icici but still Axis is a King at travel edge as they almost giving 24% sure short returns on burgundy magnus. At icici even 36% not make sense when we get it redeemed because redemption option are not much attractive like Axis.
why not? they have multiple options flight hotels bus vouchers etc... and today i checked a hotel crowne plaza in dubai for the same date with infinia payzapp and icici ishop its cheaper with icici than infinia also and will be giving more reward points ... at present limited hotel are there on ishop but it will surely increase

so its a decent card and u dont need to maintain the acc status like burgundy and all and even those who didnt get ltf earlier will have to get paid variant now which is 35.4k considering everything the epm is a nice card to hold now..

maybe m4b maybe better (i havent used) but with all conditions of maintaining 10L and 35.4k fees (bcuz now u cant get ltf) i feel the epm is sexy
 
As promised by ICICI Bank at the time of launching the Emeralde Private Metal Card and Times Black Card, they have introduced their Accelerated Rewards Portal, iShop by ICICI Bank. Through this portal, ICICI Bank cardholders can earn accelerated rewards when purchasing gift vouchers, booking flights, and reserving hotels.

The portal is similar to HDFC Bank’s SmartBuy for HDFC customers. However, ICICI Bank also offers accelerated rewards to its debit card and net banking customers, even if they don't have an ICICI credit card.

Let's dive into the details of this portal!

Reward Earning on iShop Portal

Credit Cards & Debit Cards:
  • 6X Reward Points on Flight Bookings & Shopping Vouchers
  • 12X Reward Points on Hotels
  • 4% Cashback for co-branded ICICI cards
Net Banking Customers:
  • 3% iCash on Flight Bookings
  • 6% iCash on Hotels
  • NA% iCash on Shopping Vouchers
View attachment 83611

Redemption on iShop Portal

You can redeem your credit card reward points on the iShop portal.

The value of credit and debit card reward points depends on the card you hold. For example, with the ICICI Bank Emeralde Private Metal Credit Card, 1 reward point = ₹1.

Redemption Options:

  • Flight Booking: You can pay 100% of the order value using reward points.
  • Hotel Booking: You can pay 90% of the order value using reward points, and the remaining 10% must be paid using the same credit card.
  • Shopping Vouchers: You can pay 50% of the order value using reward points, with the rest paid via card.

For Net Banking Customers:

  • Instead of reward points, Net Banking Customers receive iCash from iShop (1 iCash = ₹1).
  • For flights, hotels, and gift vouchers, you can use a maximum of 80% iCash, and the remaining 20% must be paid via net banking.
View attachment 83612

Reward Redemption Fees: You will be charged Rs. 99 + GST per successful redemption except for Emerald Private Metal Credit Card and Times Black Card.

How to Access the iShop Portal

Login URL:
https://icicibank.com/ishoplogin
Log in using your mobile number and access the portal to purchase gift vouchers, book flights or hotels, and earn accelerated reward points. You can also use the portal to redeem your card's reward points.

Capping on Accelerated Reward Points

The cap on accelerated reward points through iShop depends on the ICICI credit or debit card you hold.

Credit Cards:

  • ICICI Emeralde Private Metal Credit Card: 18,000 Bonus Points
  • ICICI Times Black Credit Card: 12,000 Bonus Points
  • ICICI Emeralde PVC Credit Card: 12,000 Bonus Points
  • ICICI Diamant World Credit Card: 9,000 Bonus Points
  • ICICI Other Credit Cards (Coral, CSK, HPCL, ManU, Parakram, Rubyx, Sapphiro): 9,000 Bonus Points
  • ICICI Co-Branded Credit Cards (Amazon, Adani, Emirates, MMT, etc.): ₹1,100 Cashback

Debit Cards:

  • ICICI Sapphiro & Expressions Sapphiro Debit Card: 9,000 Bonus Points
  • ICICI Rubyx & Expressions Coral Debit Card: 9,000 Bonus Points
  • ICICI Private, Wealth, Coral & Expressions Debit Card: 7,250 Bonus Points
  • ICICI Other Debit Cards: 7,250 Bonus Points

Reward Rate:

The reward rate varies based on your card variant.

Card NameCard Base Reward RateReward Rate On Flight BookingReward Rate On Hotel BookingReward Rate On Gift Vouchers
ICICI Emeralde Private Metal Credit Card3%18%36%18%
ICICI Times Black Credit Card2%12%24%12%
ICICI Emeralde PVC Credit Card1%6%12%6%
ICICI Diamant World Credit Card0.75%4.5%9%4.5%
ICICI Other Credit Cards0.50%3%6%3%
ICICI Co-Branded Credit CardsVarious4%4%4%

This is an amazing launch from ICICI Bank. ICICI Bank has often been tagged as a low-rewarding credit card issuer, but with this portal launch, customers can now earn significant bonus reward points using their ICICI Bank credit cards. This is a great way to revamp the bank's credit card portfolio.

One key expectation from ICICI Bank is that they should enter the airmiles game as soon as possible. According to some sources, they are already working on it. They are also aiming to launch a hotel co-branded credit card soon.


Original thread started by @Infamous. Credit for editing the old post: @BVC, @Talkwithfino, @Gkcards and @Pavvan.
Would the limit be
As promised by ICICI Bank at the time of launching the Emeralde Private Metal Card and Times Black Card, they have introduced their Accelerated Rewards Portal, iShop by ICICI Bank. Through this portal, ICICI Bank cardholders can earn accelerated rewards when purchasing gift vouchers, booking flights, and reserving hotels.

The portal is similar to HDFC Bank’s SmartBuy for HDFC customers. However, ICICI Bank also offers accelerated rewards to its debit card and net banking customers, even if they don't have an ICICI credit card.

Let's dive into the details of this portal!

Reward Earning on iShop Portal

Credit Cards & Debit Cards:
  • 6X Reward Points on Flight Bookings & Shopping Vouchers
  • 12X Reward Points on Hotels
  • 4% Cashback for co-branded ICICI cards
Net Banking Customers:
  • 3% iCash on Flight Bookings
  • 6% iCash on Hotels
  • NA% iCash on Shopping Vouchers
View attachment 83611

Redemption on iShop Portal

You can redeem your credit card reward points on the iShop portal.

The value of credit and debit card reward points depends on the card you hold. For example, with the ICICI Bank Emeralde Private Metal Credit Card, 1 reward point = ₹1.

Redemption Options:

  • Flight Booking: You can pay 100% of the order value using reward points.
  • Hotel Booking: You can pay 90% of the order value using reward points, and the remaining 10% must be paid using the same credit card.
  • Shopping Vouchers: You can pay 50% of the order value using reward points, with the rest paid via card.

For Net Banking Customers:

  • Instead of reward points, Net Banking Customers receive iCash from iShop (1 iCash = ₹1).
  • For flights, hotels, and gift vouchers, you can use a maximum of 80% iCash, and the remaining 20% must be paid via net banking.
View attachment 83612

Reward Redemption Fees: You will be charged Rs. 99 + GST per successful redemption except for Emerald Private Metal Credit Card and Times Black Card.

How to Access the iShop Portal

Login URL:
https://icicibank.com/ishoplogin
Log in using your mobile number and access the portal to purchase gift vouchers, book flights or hotels, and earn accelerated reward points. You can also use the portal to redeem your card's reward points.

Capping on Accelerated Reward Points

The cap on accelerated reward points through iShop depends on the ICICI credit or debit card you hold.

Credit Cards:

  • ICICI Emeralde Private Metal Credit Card: 18,000 Bonus Points
  • ICICI Times Black Credit Card: 12,000 Bonus Points
  • ICICI Emeralde PVC Credit Card: 12,000 Bonus Points
  • ICICI Diamant World Credit Card: 9,000 Bonus Points
  • ICICI Other Credit Cards (Coral, CSK, HPCL, ManU, Parakram, Rubyx, Sapphiro): 9,000 Bonus Points
  • ICICI Co-Branded Credit Cards (Amazon, Adani, Emirates, MMT, etc.): ₹1,100 Cashback

Debit Cards:

  • ICICI Sapphiro & Expressions Sapphiro Debit Card: 9,000 Bonus Points
  • ICICI Rubyx & Expressions Coral Debit Card: 9,000 Bonus Points
  • ICICI Private, Wealth, Coral & Expressions Debit Card: 7,250 Bonus Points
  • ICICI Other Debit Cards: 7,250 Bonus Points

Reward Rate:

The reward rate varies based on your card variant.

Card NameCard Base Reward RateReward Rate On Flight BookingReward Rate On Hotel BookingReward Rate On Gift Vouchers
ICICI Emeralde Private Metal Credit Card3%18%36%18%
ICICI Times Black Credit Card2%12%24%12%
ICICI Emeralde PVC Credit Card1%6%12%6%
ICICI Diamant World Credit Card0.75%4.5%9%4.5%
ICICI Other Credit Cards0.50%3%6%3%
ICICI Co-Branded Credit CardsVarious4%4%4%

This is an amazing launch from ICICI Bank. ICICI Bank has often been tagged as a low-rewarding credit card issuer, but with this portal launch, customers can now earn significant bonus reward points using their ICICI Bank credit cards. This is a great way to revamp the bank's credit card portfolio.

One key expectation from ICICI Bank is that they should enter the airmiles game as soon as possible. According to some sources, they are already working on it. They are also aiming to launch a hotel co-branded credit card soon.


Original thread started by @Infamous. Credit for editing the old post: @BVC, @Talkwithfino, @Gkcards and @Pavvan.
would the 12k bonus limit be monthly or statement cycle and and the limit for 6x on Emeralde is 60k ?
 
Would the limit be

would the 12k bonus limit be monthly or statement cycle and and the limit for 6x on Emeralde is 60k ?
60k? where did u read that xD all limits are mentioned highest is on emerald private metal 18k and not sure if its statement cycle or monthly lets see will get to know soon ..
 
60k? where did u read that xD all limits are mentioned highest is on emerald private metal 18k and not sure if its statement cycle or monthly lets see will get to know soon ..
I mean the max I can spend is 60k on emeralde where I get points. Anything over 60k I won’t get points for PVC that is
 
Anyone got the emeralde metal on trv basis and got an exemption on the salary ? Have a Emeralde PVC LTF want to get the metal version
 
The main problem is my Private Banking RM doesn't do anything

I had requested a welcome kit and a Relationship Manager (RM) change, but my requests were repeatedly denied.

I had a similar experience, mentioned it earlier in the thread. Maybe we have the same Private Banking RM lol?? I asked him to send the PB kit and he didn't do anything for 2 weeks.

Luckily, I am on good terms with my BM so he is now taking the initiative with Emeralde Metal. Lets see how it goes.

Please do share what you learned about PB from ICICI because it is a rather opaque program and my RM is a tool.
 
My ICICI account got downgraded to Privilege banking last year from Wealth. Later on I closed and cleared all holdings in ICICI direct also. I have CL of 13.5L on Sapphiro

Is there an easier way to go back to Wealth banking now?
 
My ICICI account got downgraded to Privilege banking last year from Wealth. Later on I closed and cleared all holdings in ICICI direct also. I have CL of 13.5L on Sapphiro

Is there an easier way to go back to Wealth banking now?
Icici is getting a lot of request now, they even don't consider now
 
Looks like ICICI Bank is gearing up to launch its own "SmartBuy"-style portal, similar to what HDFC Bank offers! Some reports on Twitter/X suggest that the new portal could offer up to 36% reward rate on existing ICICI credit cards.

Expected Reward Rates:

  • 6x multiplier on Flights & Vouchers
  • 12x multiplier on Hotels
  • 4% cashback for co-branded ICICI cards
  • NetBanking redemptions available
Link is live and able to purchase vouchers, but if true, this could be a game-changer for ICICI cardholders, especially those who frequently book travel or purchase gift vouchers. (Redemption and Process will be known soon)

Does anyone have more info or insider updates on this? Would love to hear thoughts from the community!



View attachment 83560

View attachment 83561

Edit @BVC @Talkwithfino @Gkcards

Link to Login >> icicibank.com/ishoplogin

For Times Black: 12%

1739434653788.webp


Emeralde Metal - 18%

1739434631591.webp


Diamant- 4.5%
View attachment 83582

Emeralde PVC - 6%

1739434699027.webp


Other Credit Cards (Sapphiro, Platinum, Rubyx....) - 3%

1739434734429.webp


Cobranded Cards: 4% (MMT, Amazon Pay, Manchester Cards...)

1739434780542.webp


Credits: @Pavvan @BVC
Emeralde Private Metal --> INFINIA
TimesBlack --> DCBM
Emeralde PVC --> RG
CO-Branded --> Millennia
Other Cards --> Moneyback/Freedom etc.
 
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