Personal experience has been bit weird,
Everything in report shows improvement over previous report but overall score decreases.
it again increases next month.
If you ask them(the credit score body), they send generic answer.
But in general:
1) Pay complete bills on time (long term impact)
2) utilise <30% of limit
3) dont apply to a lot of cards within short duration
4) more the age of credit card, it has better impact
Having a lot of credit card does not have a significant impact on score