My experience:
Today applied through 
SWIPEUP assured upgrade program
I have applied with ICICI amazon pay credit card limit of 2.3L.
After entering my phone no, Pan, Aadhar details, and first 6 digits of apay card details, the program showed I am eligible for Xcite ace credit and asked me to enter my current address. After entering my current address, the program shows that my application is not eligible and try after 6 months. 
The bank made an instant application cibil enquiry as well. 
Then closed my browser, after 10mis I got SMS like  
Dear Customer, you're halfway through. Complete your AU Bank SwipeUp Credit Card application NOW using a [link]  One of our team members will call you within 24 hours to assist you in completing your application. -AU Bank
So, logged in and entered basic details, and got this
 
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After that only I got to know Coimbatore (It's urban) is not in the serviceable area
I have mailed them about my concern and want to remove the cibil enquiry (Mail bit aggressive due to angry level 
😏 )
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Then got 
bot reply 
😆🤣
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