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NEW American express Platinum charge Fees and Benefits

Because gold charge gives 10.71% return buying 6 into 1000 Amazon pay every month

With Magnus burgundy, in order to get more than 10.71% return you need to cross one and half lakhs buying Amazon pay vouchers
This is a very skewed view of things IMO. Even for the same return %, how can you compare a card that gives sustained returns that is larger by 2 orders of magnitude? The return % has to be viewed in context of the absolute return, otherwise you are left comparing ₹600 vs ₹16000.
 
Do we have more ways to optimize Plat charge usage apart from welcome bonus & rewards multiplier 10x 20x & international spend.
I wonder why people use Amex Plat charge for international spends by paying 4.13% extra. Even if it gives 3x reward points, it is still loss making proposition if I value MR point at 0.5-0.6. There are much better cards out there for forex spends
 
I wonder why people use Amex Plat charge for international spends by paying 4.13% extra. Even if it gives 3x reward points, it is still loss making proposition if I value MR point at 0.5-0.6. There are much better cards out there for forex spends
Amex Plat Travel shines for intl spends. Assuming 8.5% returns overall, you still save about 4.37%.
 
Amex Plat Travel shines for intl spends. Assuming 8.5% returns overall, you still save about 4.37%.
It will be better only if you HAVE TO spend internationally to achieve 4L milestone. If you use domestically and via Gyftr and can easily achieve 4L then it is preferred. In general any card with such high forex markup (4.13%) should be avoided, unless one does not have any other options or if there is struggle to achieve milestone easily
 
This is the latest email communication received from Amex team on the Plat Charge Card


Enjoy new benefits worth up to ₹1,40,000* on your Card,
effective 8 October 2024:


Annual renewal benefit worth ₹35,000*
Get Taj Hotels, Reliance Brands Limited (Luxe Gift Card), Postcard Hotels & Resorts vouchers worth up to ₹35,000* in a year on Card renewal when you spend ₹20,00,000* in a Cardmembership year.
Savings worth up to ₹8,000* Apple products
Get instant cashback on select Apple products every time you shop on apple.in or in-store. Additionally, also earn 5X* on shopping online via Reward Multiplier.
Complimentary memberships to Amazon Prime Lite, Disney+ Hotstar,
Wall Street Journal and more worth up to ₹45,000*
Enjoy access to 40+ OTT and publications with a curated Times Ace membership. Also, get special offers across shopping, travel, health and wellness on brands like Ajio Luxe, Uber, Starbucks, TUMI, Kaya Skin Clinic and more.
3 new complimentary* elite tier memberships with no qualifying criteria

Accor Plus Traveller membership:
Get up to 50%* off on dining, member rates and other offers at 1,000+ hotels in 20 countries.
The Postcard Hotel Sunshine Club - Platinum Tier:
Get 7%* hotel loyalty points, complimentary* laundry service, cocktails and more.
I Prefer - Titanium membership at The Leela Hotels & Resorts, Dusit Thani and more:
Get 50%* bonus hotel loyalty points, member rates, room upgrade*, offers and more.
Third night complimentary at The LaLiT worth up to ₹30,000*
Get complimentary* 3rd night, a dinner for two, a service at the Spa, butler service and more when you book 2 or more nights for a club room or suite across 10 properties in India.


Updates to existing benefits:



Supplementary Cardmembers will continue to enjoy unlimited access to The Centurion® Lounges in New Delhi and Mumbai. Their access to bring in a guest will be discontinued.


Benefit of Taj vouchers worth ₹10,000* in your birthday month will be discontinued.
Your annual Cardmembership fees will be revised from ₹60,000* to ₹66,000* + taxes or any other taxes as applicable, effective 8 October 2024.

All the other benefits, rewards and experiences available on your Card remain unchanged.
 
It will be better only if you HAVE TO spend internationally to achieve 4L milestone. If you use domestically and via Gyftr and can easily achieve 4L then it is preferred. In general any card with such high forex markup (4.13%) should be avoided, unless one does not have any other options or if there is struggle to achieve milestone easily
Of course, but the right argument to make here is that you will earn more from Pt Travel by spending only domestically rather than spending on it in forex. But if you must spend internationally at all, you get far better returns with Pt Travel than from a card that charges just 2.36% fees but gives poorer or net negative returns overall.
 
This is the latest email communication received from Amex team on the Plat Charge Card


Enjoy new benefits worth up to ₹1,40,000* on your Card,
effective 8 October 2024:


Annual renewal benefit worth ₹35,000*
Get Taj Hotels, Reliance Brands Limited (Luxe Gift Card), Postcard Hotels & Resorts vouchers worth up to ₹35,000* in a year on Card renewal when you spend ₹20,00,000* in a Cardmembership year.
Savings worth up to ₹8,000* Apple products
Get instant cashback on select Apple products every time you shop on apple.in or in-store. Additionally, also earn 5X* on shopping online via Reward Multiplier.
Complimentary memberships to Amazon Prime Lite, Disney+ Hotstar,
Wall Street Journal and more worth up to ₹45,000*
Enjoy access to 40+ OTT and publications with a curated Times Ace membership. Also, get special offers across shopping, travel, health and wellness on brands like Ajio Luxe, Uber, Starbucks, TUMI, Kaya Skin Clinic and more.
3 new complimentary* elite tier memberships with no qualifying criteria
Accor Plus Traveller membership:
Get up to 50%* off on dining, member rates and other offers at 1,000+ hotels in 20 countries.
The Postcard Hotel Sunshine Club - Platinum Tier:
Get 7%* hotel loyalty points, complimentary* laundry service, cocktails and more.
I Prefer - Titanium membership at The Leela Hotels & Resorts, Dusit Thani and more:
Get 50%* bonus hotel loyalty points, member rates, room upgrade*, offers and more.
Third night complimentary at The LaLiT worth up to ₹30,000*
Get complimentary* 3rd night, a dinner for two, a service at the Spa, butler service and more when you book 2 or more nights for a club room or suite across 10 properties in India.



Updates to existing benefits:



Supplementary Cardmembers will continue to enjoy unlimited access to The Centurion® Lounges in New Delhi and Mumbai. Their access to bring in a guest will be discontinued.


Benefit of Taj vouchers worth ₹10,000* in your birthday month will be discontinued.
Your annual Cardmembership fees will be revised from ₹60,000* to ₹66,000* + taxes or any other taxes as applicable, effective 8 October 2024.

All the other benefits, rewards and experiences available on your Card remain unchanged.
They should have reduced 6K on the card fees and added an apology for this howler.

Howlays, like they’d say in Hyderabad.
 

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This is the latest email communication received from Amex team on the Plat Charge Card


Enjoy new benefits worth up to ₹1,40,000* on your Card,
effective 8 October 2024:


Annual renewal benefit worth ₹35,000*
Get Taj Hotels, Reliance Brands Limited (Luxe Gift Card), Postcard Hotels & Resorts vouchers worth up to ₹35,000* in a year on Card renewal when you spend ₹20,00,000* in a Cardmembership year.
Savings worth up to ₹8,000* Apple products
Get instant cashback on select Apple products every time you shop on apple.in or in-store. Additionally, also earn 5X* on shopping online via Reward Multiplier.
Complimentary memberships to Amazon Prime Lite, Disney+ Hotstar,
Wall Street Journal and more worth up to ₹45,000*
Enjoy access to 40+ OTT and publications with a curated Times Ace membership. Also, get special offers across shopping, travel, health and wellness on brands like Ajio Luxe, Uber, Starbucks, TUMI, Kaya Skin Clinic and more.
3 new complimentary* elite tier memberships with no qualifying criteria
Accor Plus Traveller membership:
Get up to 50%* off on dining, member rates and other offers at 1,000+ hotels in 20 countries.
The Postcard Hotel Sunshine Club - Platinum Tier:
Get 7%* hotel loyalty points, complimentary* laundry service, cocktails and more.
I Prefer - Titanium membership at The Leela Hotels & Resorts, Dusit Thani and more:
Get 50%* bonus hotel loyalty points, member rates, room upgrade*, offers and more.
Third night complimentary at The LaLiT worth up to ₹30,000*
Get complimentary* 3rd night, a dinner for two, a service at the Spa, butler service and more when you book 2 or more nights for a club room or suite across 10 properties in India.



Updates to existing benefits:



Supplementary Cardmembers will continue to enjoy unlimited access to The Centurion® Lounges in New Delhi and Mumbai. Their access to bring in a guest will be discontinued.


Benefit of Taj vouchers worth ₹10,000* in your birthday month will be discontinued.
Your annual Cardmembership fees will be revised from ₹60,000* to ₹66,000* + taxes or any other taxes as applicable, effective 8 October 2024.

All the other benefits, rewards and experiences available on your Card remain unchanged.
A moment of silence for devout (ab)users of international Centurion Langars on supplementary cards.
 
Who's in their right frame of mind will go with this updated pricing & updated benefits ?

Mentioned benefit doesn't justify the pricing.

They are trying to learn from axis it seems.
 
Primary & Basic card holders will continue to use Centurion lounge access (within & outside India), only guest access along with them is not allowed. This is good for de-cluttering the lounges and providing service to actual card members. Offers on the Apple India website are of less value, as the majority of plat charge members are buying Apple products from outside INDIA, where they are cheaper. Postcard hotel membership is useless as hotels are less, same with Amazon Prime lite & Hotstar.

It will be interesting to see besides providing 35k worth of vouchers on spending 20lakhs annually, whether AMEX will provide any retention benefits to the users. I have been a Plat charge customer for the last 5 years, and even since getting INFINIA, all my flight/hotel bookings have shifted to INFINIA, unless it is Air INDIA, Vistara (10X accelerated points).

I am sure now AMEX will roll out several offers to lure customers. Maybe a 30% Marriot Bonvoy transfer is coming this year too to support this hike, but AMEX will have a hard time justifying the renewal price tag unless retention offers are solid.
 
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Primary & Basic card holders will continue to use Centurion lounge access (within & outside India), only guest access along with them is not allowed. This is good for de-cluttering the lounges and providing service to actual card members. Offer on the Apple India website is of less value, as the majority of plat charge members are buying Apple products from outside INDIA, where they are cheaper. Postcard hotel membership is useless as hotels are less, same with Amazon Prime lite & Hotstar.

It will be interesting to see besides providing 35k worth of vouchers on spending 20lakhs annually, whether AMEX will provide any retention benefits to the users.

I am sure now AMEX will roll out several offers to lure customers. Maybe a 30% Marriot Bonvoy transfer is coming this year too to support this hike. Let's wait and watch.
Only plat charge fee is increasing right?
 
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