I think AMEX perfectly used our Indian mindsets and some extent to ego (holding AMEX Plat card), left and right they give upgrades to all types of existing card holders as well new customers in last 8-9 months, total number of AMEX Plat card holders in India increased by 30%-40%. Once they found they had sufficient number of base members, they increased fees in-exchange of minimal rewards and introduced annual retention criteria.
At first many members holding SmartEam/MRCC/Gold cards upgraded because of 135k RPs as welcome benefits, which can be best used for converting to Marriott RPs. But to note that most of the Marriott property has increased RPs redemption to an average of 20k-25k RPs per night. So you will get at most 5-6 free nights.Again depends if you are staying as single, couple, family with kids etc.
They should thought when ready to pay annual fees from existing 500/- or 4,500/- to 70,000/-.
Now most of them have 3 options after 1 year:
1. Pay 76k
2. Spend 20L to get 45k RPs.
3. Cancel the card
I saw some of my friends even taking personal loans to hold super premium cards which has spend based fees exemption.
BIG TRRAPPP IN LIFE !!